2012 August

A packed evening planned for Aging2.0 | NYC on Aug28

Next Tuesday’s Aging2.0 event at the Hallmark in New York is shaping up to be a monster evening, with 6 great speakers on the roster. Kicking things off will be two excellent ‘big picture’ presenters – Tim Jones, who’s one of the world’s foremost trends experts, and Matthias Hollwich, who’s been designing incredible buildings for [...]

Younger Boomers: a perfect fit for health and wellness apps

As health insurers roll out new mobile apps integrating wellness, fitness, and chronic disease control, younger Baby Boomers make the perfect target market. Our firm, MitchellPR, recently conducted a national online survey of 600 Boomer smartphone users and the results show that younger, female, Boomers are much more likely than their older counterparts to download [...]

Let's bring age-tech to SXSW!

What’s missing at SXSW Interactive? In March 2012 I presented a Panel at South By Southwest Interactive (SXSWi) on “Transforming Social Media for the Senior Community.”  There is a void at events like SXSWi for entrepreneurs and innovative companies that deal with the aging space. I discovered this in 2011 when looking for Panels at [...]

AARP Health Innovation@50+ LivePitch

Hey startups – Would you like to get to know AARP? Would you like to pitch your company to venture capitalists and angel investors? Would you like to get your product/service in front of thousands of AARP members? And do you want a massive discount, exclusive to Aging2.0 readers? Yes, we thought you might. Read [...]

Unassisted Living: Rethinking residential design

[This is a guest post by Bruce Lederman, who joined us in Chicago for our first #aging2 event there earlier this week. Bruce has over 20 years experience in the senior care field and serves as chair of the board of directors for a non-profit senior care agency. This post originally appeared on his Aging in [...]