Like many Americans, my favorite part of the Superbowl is watching the commercials. Among the usual car and beer advertisers were a few commercials that are notable for the changing the face of how aging populations are portrayed and also viewed. Taco Bell celebrated the spirit of seniors with this ad: And surely, we are [...]
If there’s one place that Americans seem to honor their elders it’s in the military. The veterans of this country may not get all the respect they deserve all the time, but there is a reverence for experience that is built into military training itself. As one young-ish veteran recently mentioned to me, whenever he [...]
By the time a product gets to the vendors on Canal Street in NYC, you can be sure there’s a proven market for it. The knock-off bag and perfume and gift makers don’t go into production without a big demand. It’s safe to say that anything that appears for sale in the shops known for [...]
One of the perks of working on Aging 2.0 is getting to speak with enthusiastic entrepreneurs. I had a wonderful chat with Jess Bloomgarden, whose East Coast based startup, AfterSteps, has a mission to alleviate as much pain as possible around the time when someone loses a loved one.
This morning on the bus I sat next to a man in his 60′s. I could hear the music coming from his headphones loud and clear — Foreigner. Yes, an older man of Chinese descent was listening to stadium rock. How’s that for bursting your stereotypes? Not quite in his element, but not far off [...]
Photo: Eyal Fried [This post first appeared on the OpenInvo blog.] Today we began a research project with Fordcastle for the “silver set” as we are calling them — the fast growing over 60 market. This demographic will grow to 22% of the US population by 2050. That’s nothing to shake your old-fashioned cane at. [...]
