Aging2.0 | Washington, DC – November 8, 2012

Our first Aging2.0 event in the nation’s capital was held on 8th November 2012 at law firm Arent Fox’s office in the heart of Washington, DC, which probably accounted for the fact that there were more ties than any other event we’ve had, and everybody was very well-behaved and polite – for the first half hour. Things loosened up as the drinks started flowing and in the end it was a very lively night with energy, enthusiasm – and synchronized stretches – all round.

Overview

We started off with Big Picture talks. Ryan Frederick kicked us off with his perspectives on the senior housing market, laying out the need for innovation across the board, not least because of low ‘net promoter scores’ – basically, customers are not happy with their experience as customers of the senior housing industry. David Weigelt, founder of Immersion Active recapped some of the work they’ve been doing to help firms target the online older adult, making clear that this is a skeptical market with little innate trust, but there are some keys that can be used to unlock their interest, and wallet. Robert Jarrin from Qualcomm provided an overview of the mHealth market and outlined some of the emerging regulatory issues that are being tackled.

After a break we moved on to the pitches. Mark Hanson provided a compelling pitch for BeClose – the aging in place home monitoring platform, that combines multiple easy to place sensors (movement, bed, door opening) into a common algorithm-driven platform providing a web-based dashboard to give the family members a clear picture of what’s happening inside a senior’s home.  Blake Henderson from Prime Wellness introduced their new video-based physiotherapy service, which has the potential to save costs and increase utilization of this important component of wellness. And finally Elli Kaplan introduced Neurotrack, which has developed a patented and highly effective test to predict the occurrence of Alzheimer’s 3-5 years before it strikes.

Videos and presentations posted below, enjoy!

BIG PICTURE TALKS ______________________________________________________

Ryan Frederick, Founder and Principal | Point Forward Solutions

Topic: “What Seniors Housing is Today, Why It Will Change and What it Means to the Ecosystem of Innovators”

    

Ryan Frederick is the Founder and Principal of Point Forward Solutions, a strategic consulting firm serving the Seniors Housing & Care and related Health Care Services industries.  The firm serves clients ranging from single site not-for-profit operators to Fortune 500 suppliers to institutional investors.  Mr. Frederick is recognized as a thought leader and innovator in the Seniors Housing & Care and related Health Care Services industries and is a frequent speaker nationwide.  Prior to founding Point Forward Solutions, Mr. Frederick served as Senior Vice President at Erickson Living, the largest Seniors Housing owner operators in the country.  Previously, Mr. Frederick was a Principal at CoastWood Senior Housing Partners, a specialized real estate investment management firm that focuses on equity and equity-related investments in real estate and operating companies in Seniors Housing.  Mr. Frederick began his career in Seniors Housing as an Assistant to the Executive Team at Sunrise Senior Living. Prior to Seniors Housing & Care, Mr. Frederick held various leadership roles within business development, product marketing and corporate finance for two venture backed software start-ups and was an Analyst for Hambrecht & Quist (now part of JP Morgan Chase & Co.).

Mr. Frederick holds a BSE degree in Electrical Engineering from Princeton University and an MBA from the Stanford Graduate School of Business.  Presently, he serves on the Board of the Health Care Council of the National Capital Area (HCNCA), a not-for-profit organization that brings together leading hospital systems and health care service providers in the Maryland, Virginia and Washington, DC markets, and is a member of the National Advisory Council for the School of Nursing at Johns Hopkins University.


David Weigelt, Co-Founder and President | Immersion Active

Topic: “Finding Your Brand’s MOE (Meaningful Online Engagement) with Boomers and Seniors”

       

Talk summary: Adults age 50 plus make up the Web’s largest constituency and outspend younger consumers online 2:1 on a per capita basis. But, as these consumers enter the next chapter of their lives, they continue to be elusive when it comes to online marketing. Come hear how one digital agency has redefined what it means to engage these consumers online. MOE – short for Meaningful Online Engagement – is a progressive marketing approach developed by David and his team combining a deep understanding of human behavior, word of mouth and analytics to deliver trusted and profitable relationships with the Web’s most valuable consumers.

David’s bio: David Weigelt is the co-founder and President of Immersion Active. Founded in 1998, Immersion Active is the only interactive agency in the U.S. solely focused on the boomer and senior markets. David’s primary responsibility is that of marketing strategy. He works with clients to help them define their needs and goals, as well as providing them with insight on integrating 50-plus friendly campaigns into their current marketing initiatives. In the spring of 2009, David, along with Immersion Active partner Jonathan Boehman, released their first book on how to effectively engage baby boomers online through a developmental relationship marketing approach. Titled Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, the book has received praise from national and international marketing notables, including Microsoft, PBS, and AARP.

David attended McDaniel College where he taught as an adjunct professor for 10 years. David is a founding board member of IMMN (International Mature Marketing Network) and a standing member of the Philadelphia area C12 Group.


Robert Jarrin, Senior Director | Qualcomm

    

Robert Jarrin is a Senior Director of Government Affairs for Qualcomm Incorporated.  He is based in Washington, D.C. and represents Qualcomm on U.S. domestic regulatory matters relating to wireless health and life sciences.

Jarrin’s areas of responsibility include federal wireless health policy, healthcare legislative affairs, FDA regulatory oversight of converged medical devices, FCC mobile health efforts, CMS telehealth reimbursement and ONC regulation of health information technology.

Externally, Jarrin is a member of the Healthcare Information and Management Systems Society Mobile Initiatives (mHIMSS) Advisory Council, leads the American Telemedicine Association (ATA) Policy A-Team on Telehealth and Meaningful Use, is the U.S. Chair for the European-American Business Council (EABC) eHealth Policy Group, and serves on the Scientific Advisory Board of Medical Automation.  He also served for three years as Co-Chair of the U.S. Policy Working Group for the Continua Health Alliance, and is seated on the Board of Directors for Vida Senior Centers, the oldest Latino non-profit organization in the District of Columbia.

In June 2012, Jarrin was asked by FCC Chairman Genachowski to help lead a task force that is currently studying how best to accelerate the proliferation of mobile health (mHealth) technologies.  In September 2012, this task force prepared and presented the FCC with a formal report detailing material findings, concrete recommendations and actionable goals for the FCC and other federal agencies. Prior to joining Qualcomm, Jarrin worked as a Manager of Strategic Partnerships for Ericsson Wireless Communications, served as a Law Clerk in the White House Office of Counsel to President Clinton and also served as a Law Clerk and subsequent Consultant in the U.S. Department of Justice to Attorney General Janet Reno. Jarrin frequently lectures on mHealth and medical device regulations for the George Washington University Health Policy Department and the Case Western Reserve University, Case School of Engineering.  Jarrin holds a Bachelor of Arts degree in Government and Politics from the University of Maryland at College Park and a Juris Doctorate from Northeastern University School of Law.


 

FIVE-MINUTE PITCHES __________________________________________________

Mark Hanson, PhD, Co-Founder, Head of Technology and Product | BeClose

    

Mark Hanson, PhD (a VP at BeClose), is a leading authority in the wireless health space. He is a frequent speaker and author of 13 peer-reviewed technical articles. A researcher in the fields of electrical and computer engineering as well as general medicine, geriatrics and palliative care, Mark has extensive experience creating technologies for the clinical and health domains. For his work, Mark was selected as a finalist in the prestigious University of Virginia Engineering Research Symposium and the highly competitive Darden Business Plan Competition. Mark has architected the technology strategy for two startup companies and his research has received prominent media coverage. He is a graduate of the University of Virginia, where he received a BS in both electrical and computer engineering in 2003 and a PhD in electrical engineering in 2009. He was an ARCS Scholar and recipient of the University of Virginia Award for Excellence in Scholarship in the Sciences and Engineering.

BeClose was started two years ago with a single goal in mind — to bridge the gap between seniors who want to age gracefully and independently in their own homes and family, friends, and home care providers who want to know that they’re safe. BeClose’s caregiving technology gives caregivers the information and tools they need to ensure their loved ones are safe and continuing with their normal, daily lifestyles – before something happens.


Blake Henderson, Co-Founder | Business Operations, PrimeWellness

Blake Henderson’s interest in entrepreneurship stems from his work with small business owners and farmers in Latin America as a Peace Corps volunteer.  He and his brother Matthew, a physical therapist, formed a partnership with PrimeWellness LCC to deliver customized exercise programs to older adults as a way to improve balance, flexibility, and core strengthening – enhancing an individual’s quality of life and decreasing fall risk.  Matt and Blake believe today’s static exercise DVDs are not good enough, that wellness exercise should be fun and educational, and that everyone should have access to professional physical wellness expertise – 24/7.  By day, Blake has the pleasure of piloting new care-delivery models as an Innovation Coordinator with the Veteran Health Administration’s Innovation Initiative (VAi2). 


Elli Kaplan, CEO and Co-Founder |  Neurotrack

    

Neurotrack has developed technology that can diagnose Alzheimer’s disease three to four years before symptoms appear, creating the potential to transform the diagnosis and treatment of Alzheimer’s disease.  Based on ground-breaking research and tested during a 5-year NIH funded study, Neurotrack’s computer-based cognitive/visual test will give pharmaceutical companies and research organizations the tools to recruit truly qualified candidates for clinical trials and more effectively measure drug efficacy, speeding up drug discovery and development.   Neurotrack is also on course to become the standard for early clinical screening of Alzheimer’s and dementia related disorders.

Elli Kaplan is the CEO and co-founder of Neurotrack, an early stage company that has developed technology that can diagnose pre-symptomatic Alzheimer’s disease.  Elli’s career spans two decades in the public and private sectors, at the White House, the State and Treasury Departments and the United Nations Development Program where she served as Deputy Chief of Staff.  Elli’s ventures in the private sector include AIG Capital Partners, Goldman Sachs and multiple startups, including Nourish and Activate Systems.   Elli helped to found Flashpoint, a startup accelerator program based at Georgia Tech, where she then served as COO. Elli is a graduate of Mount Holyoke College and has an M.B.A. from Harvard Business School.


 

Many thanks to our meeting sponsors: