Ask An Expert

Discuss your 50+ market growth strategy with professionals from our global network

Aging 2.0, the global network of innovators in the aging space, is having its first Aging2.0 | Ask An Expert opportunity at the forthcoming mHealth Summit on 3-5 December in Washington, DC.  

Ask An Expert is designed for businesses looking for growth opportunities within the 50+ market and provides an opportunity to meet with experts in innovation and aging from a range of backgrounds. Ten experts from leading organizations drawn from the Aging2.0 network will be represented, including Brookdale Senior Living (assisted living), Linkage Ventures (funding), Home Instead Senior Care (in-home care) and Immersion Active (online marketing). The complimentary 30 minute consultations can be used to discuss topics such as specific partnership opportunities, market trends, product development, design, distribution, marketing, partnerships, funding or business strategy.

This is a great way to get up to speed with innovation in the aging market, meet key influencers and test your ideas. The following organizations and experts have made themselves available at various times during the event, and timeslots will be reserved on a first-come, first-served basis.

To complete your request, go here.

Bios of the Experts 

Chuck Czarnik, Brookdale Senior Living

Chuck Czarnik is Senior Director of Strategic Planning at Brookdale Senior Living, a national post-acute care and senior housing organization.  He works closely with the operations team to establish the vision for Brookdale’s clinical systems and processes, and coordinates with project, technical, and support teams in executing that vision.  Prior to his current position, Chuck worked within Brookdale’s merger and acquisitions team where he completed a number of clinical acquisitions.  He originally joined Brookdale in IT management, and has been with the company for 11 years.

Chuck grew up in Franklin, TN, and lives in his hometown with his wife and two children.  He completed his undergraduate degree at Tennessee Tech University, and his masters at Vanderbilt University.  He enjoys running, cycling, and aviation.

David Weigelt, Immersion Active

David Weigelt is the co-founder and President of Immersion Active. Founded in 1998, Immersion Active is the only interactive agency in the U.S. solely focused on the boomer and senior markets. David’s primary responsibility is that of marketing strategy. He works with clients to help them define their needs and goals, as well as providing them with insight on integrating 50-plus friendly campaigns into their current marketing initiatives. In the spring of 2009, David, along with Immersion Active partner Jonathan Boehman, released their first book on how to effectively engage baby boomers online through a developmental relationship marketing approach. Titled Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, the book has received praise from national and international marketing notables, including Microsoft, PBS, and AARP. David attended McDaniel College where he taught as an adjunct professor for 10 years. David is a founding board member of IMMN (International Mature Marketing Network) and a standing member of the Philadelphia area C12 Group.

Emily Lutzker, OpenInvo

Emily Lutzker, PhD is a former exhibiting artist and cultural studies scholar with experience in creative industries, arts and academia for over 15 years. Her specific areas of interest are the future, technology, critical thinking, bridging right brainers and left brainers, and the growing creative economy where imagination is championed and put to good use. Emily’s the Founder and CEO of OpenInvo, and has long been passionate about the need for innovation in the aging space. Emily is on LinkedIn here, and can be reached at @lutzker and @openinvo.

 

Katy Fike, Innovate 50 / Aging2.0

Katy Thomas Fike is a PhD gerontologist and CEO of Innovate50, an innovation consulting firm focused on the 50+ market, and co-founder of Aging2.0. Innovate50 works across a broad spectrum of industries including consumer products, healthcare, retail, technology, travel and fashion. Innovate50 clients include Fortune 500 companies as well as select start-ups and venture capital firms.  Katy received her doctorate from University of Southern California’s Davis School of Gerontology, where she was a National Institute on Aging Fellow.  She has taught gerontology at the university level and her research has been published in peer- reviewed journals and presented at several national conferences. Earlier in her career, Katy worked as an investment banker and corporate strategist for Lehman Brothers. She received her undergraduate degree in Systems Engineering from University of Virginia.  Katy can be reached at @katy_thomas and @innovate50.

Liz Emery, Chic Adaptive Essentials

Liz Emery is passionate about improving quality of life of aging loved ones, having had extensive experience as a caregiver for her grandmothers.  She is the founder of Chic Adaptive Essentials, LLC, a design consultancy, and the brand Liz & Ett™, a line of functional fashion for the stylish senior.  Liz combines her academic background in the health sciences with her marketing and branding expertise to bring creativity and design insight to the Aging2.0 team.  Liz holds a BA in Microbiology from Miami University, a Master of Public Health (MPH) degree in Epidemiology from Indiana University, and attended St. George’s University School of Medicine.  She can be reached at @LizandEtt.

Nina Dunn, Spector & Associates

Nina Dunn is a health care and elder care public relation specialist at Spector & Associates. She aspires to change public’s perception about aging and to help companies understand the unique needs of older adults. Nina has a passion for health tech, mhealth, telehealth and chronic disease management. Nina is a recognized authority on health care and elder care industry trends and is a regular contributor to Ragan Healthcare Communications News, CARING Magazine, McKnight’s Long-Term Care, Patient Advocate by Dorland Health and Case in Point magazine, among other publications. Nina can be reached at @spector_health.

Scott Collins, Linkage Ventures

Mr. Collins is responsible for the strategic direction & growth of Link-age which is comprised of three integrated entities; Link-age Solutions – Providing cost containment services to more than 600 senior living providers, Link-age Ventures – Investing in companies with products, services & technologies for the aging population, & Link-age Connect – Delivering market research & insight for organizations seeking to better understand the older adult demographic. Prior to joining Link-age, Mr. Collins was a Vice President & Senior Account Executive with GE Capital Commercial Asset Funding and held senior management positions in the commercial real estate as well as textile industries.

Scott Dingfield, Home Instead

As Chief Innovation Officer for Home Instead Senior Care, Scott Dingfield is devoted to future thinking for the organization. He leads a team focused on identifying and piloting new concepts and alliances that enhance the current business model or present new market opportunities. Scott joined Home Instead Senior Care in 2001 after spending the previous decade in marketing and management roles with retail, non-profit and online organizations. Scott assumed his current role in 2011 after six years as Chief Marketing officer.

Stephen Johnston, Fordcastle / Aging2.0

Stephen Johnston is co-founder of Aging2.0 and the Innovation Leaders Fund, and Founder of Fordcastle LLC, an innovation consulting firm. Stephen has advised firms of all sizes – from start-ups to multi-national companies – around innovation, healthcare and technology, with a special focus on the aging demographic. Recent clients include Home Instead Senior Care, Vodafone, Roche Diagnostics, Intercontinental Hotels Group and the Tau Consortium, a research group on the frontier of neuroscience and personalized medicine. Stephen is co-author of Growth Champions, published by Wiley in April 2012. He has an MA in Economics from Cambridge University and an MBA from Harvard Business School.

 

Jeff Makowka, AARP

Mr. Makowka has over a decade of experience in strategic analysis, management consulting and market research. As Senior Strategic Advisor in AARP’s Thought Leadership group, Jeff helped to launch, and now co-manages, the Innovation@50+ initiative, which aims to spark entrepreneurial activity across public and private sectors. Before his work at AARP, Jeff worked in the Monetizing Knowledge Practice at Edgewater Strategy Services as a Project Manager and Senior Business Analyst. He has also held positions as a Research Associate and Web Business Analyst with Jupiter Media Metrix. Mr. Makowka earned a Bachelors of Arts in Philosophy and English Literature (double major) and received his Masters of Arts (Licentiate) in Philosophy (Magna Cum Laude).