consumer insights

The Case for Intergenerational Innovation

At our May Meet Up we had the honor of introducing three older adults who reside at The Hallmark. These three not only represent the people Aging 2.0 exists to serve through innovation, but also the people we aim to involve in the innovation process itself. It was clear that the Aging 2.0 network of [...]

Granny Canal Street Acid Test

By the time a product gets to the vendors on Canal Street in NYC, you can be sure there’s a proven market for it. The knock-off bag and perfume and gift makers don’t go into production without a big demand. It’s safe to say that anything that appears for sale in the shops known for [...]

Rock 'n' Roll Consumer Insights

This morning on the bus I sat next to a man in his 60′s. I could hear the music coming from his headphones loud and clear — Foreigner. Yes, an older man of Chinese descent was listening to stadium rock. How’s that for bursting your stereotypes? Not quite in his element, but not far off [...]