marketing

7 Tips to Market Apps to Baby Boomers

[Note: This is a guest post by Suzie Mitchell (@suziemitchell), who runs MitchellPR and blogs about technology for the AARP. This post first appeared on Business2. It raises the interesting topic about guidelines/  standards for designing web and mobile sites for seniors. I know there are some technical specs (such as these), but do designers [...]

Three Steps for Companies Looking to Reach the Senior Market

This is a guest post by Eduardo Quiroga, a public relations intern at Spector & Associates, and is cross-posted from their blog. If you want to contribute a post to Aging2.0, go here.  ___________________________________________________ One of the major themes highlighted at the inaugural Aging 2.0 meeting last week was the issue of communications with the aging demographic. Questions [...]

Rock 'n' Roll Consumer Insights

This morning on the bus I sat next to a man in his 60′s. I could hear the music coming from his headphones loud and clear — Foreigner. Yes, an older man of Chinese descent was listening to stadium rock. How’s that for bursting your stereotypes? Not quite in his element, but not far off [...]