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A Graying Population Spells Business Opportunity - NYTimes.com

Companies come here to understand their target audience or to have their products, policies and services studied.

Often, visitors learn hard truths at AgeLab: many older adults don’t like products, like big-button phones, that telegraph agedness. “The reality is such that you can’t build an old man’s product, because a young man won’t buy it and an old man won’t buy it,” Professor Coughlin says

via A Graying Population Spells Business Opportunity - NYTimes.com.

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