Aging2.0 OPTIMIZE: Showcasing the Intersection of Innovation and Aging

Conference to spotlight industry innovators and Silicon Valley futurists, while exploring how technology can transform the aging experience


SAN FRANCISCO, October 4, 2016 – Next week Aging2.0, the global innovation network for aging and senior care, welcomes startups, investors, senior care executives and seniors themselves from around the globe to its OPTIMIZE conference to explore the tech-enhanced future of aging.


The event, which takes place in the San Francisco Hilton Union Square, October 12-14, will feature over 80 expert speakers, a one-of-a-kind Experience Zone that will showcase breakthrough products as well as multiple opportunities for attendees to connect with each other. It will be preceded by Aging2.0’s first Startup Bootcamp supported by Google for Entrepreneurs, taking place on October 11.   


Attendees will hear from a wide range of experts and visionaries in the ambitious three-day program designed to challenge conventional wisdom, forge connections among attendees and inspire “aha” moments. Among others, keynote speakers include:

  • Pascal Finette of Singularity University on exponential technologies and abundance thinking  
  • Bruce Chernof of the SCAN Foundation on the rise of person-centric healthcare
  • Adam Gazzaley of UCSF on harnessing the benefits of neuroscience for brain health
  • Yvonne van Amerongen, founder of the acclaimed Hogewey Dementia Village in the Netherlands on building dementia-friendly communities
  • Bruce Leff from Johns Hopkins on new ‘hospital at home’ models
  • Jennifer Haroon, of Google X talking about Google’s self-driving cars project
  • Click here for the full agenda


“We aim to bring exponential technology and Silicon Valley thinking to the challenges and opportunities of unprecedented population aging” said Stephen Johnston, co-founder of Aging2.0. “Next week’s event here in San Francisco will host some of the biggest thinkers - and doers - from around the world who are changing the way all of us will age.”


Speakers from “adjacent” industries from companies like Carnival Cruise Lines, EVEN Hotels and Under Armor will share how they are using digital technology and analytics to shape their brands’ interactions with their customers.


“OPTIMIZE sits at the intersection of innovation and aging” said Katy Fike, co-founder of Aging2.0. “We’ll explore how some of the latest tech breakthroughs can be improve the lives of older people - such as how drones can help with the activities of daily living, how virtual reality can reduce anxiety in dementia patients or what stylish and fashionable 3D prosthetics will look like.”


The event kicks off on Wednesday which will provide context and inspire big picture thinking. Thursday’s lineup connects the dots and dives into cutting edge examples of technology-driven transformation, empathetic design, and sees the finals of the Global Startup Search. The conference wraps up on Friday with a focus on practical applications and case studies, with 14 breakout sessions on topics as varied as creating a culture of innovation to evidence-based telehealth and innovations in home caregiving.  


Other OPTIMIZE highlights:

  • The “View from the C-Suite - Big Players, Big Visions” panel on Wednesday featuring leaders from Revera, Genesis Rehab Services, Home Care Assistance, and Chronic Care Management
  • A “Channel Surfing” session on Thursday showcasing many of the distribution channels that will help startups reach their market, including participation from Medline, PointClickCare, Direct Supply, AARP, Great Call, Sodexo, Clear Care, and Welltower.
  • The Global Startup Search Finals on Thursday, which features 10 finalists selected from the 34 winners of the Aging2.0 local Chapter events, held throughout Q2.
  • A Pitch for Partners (P4P) session on Friday which allows up to eight start-ups to pitch from the main stage with the goal of attracting partners to help them grow


Aging2.0 OPTIMIZE is made possible through sponsorship and support from Brookdale Senior Living, Direct Supply, El Camino Hospital, Formation Capital, Genesis Healthcare/Genesis Rehabilitation Services, Guggenheim Securities, Home Instead Senior Care, Mainstreet, Medline, National Investment Center for Seniors Housing & Care, Pathways Home Health & Hospice, PointClickCare, Revera, Welltower, AARP, Generator Ventures, Blue Willow Systems, DirecTV, Comfort Keepers, Sodexo, Baycrest, IBM Industry Academy, Linkage/Ziegler Connect, Ventas, West Health, Lyft, Avenidas, Consumer Technology Association Foundation, Singfit, The Institute on Aging, and Google for Entrepreneurs. Aging2.0 is also grateful to the Robert Wood Johnson Foundation for their support of the Startup Bootcamp, Global Chapter Roundtable and the Global Startup Award Program


For further information please visit www.aging2.com/optimize. Media interested in speaking with Aging2.0 executives and OPTIMIZE speakers, or to request a press pass, please contact Nora Murray at nora@soundbitecomm.com or 419-250-0016.


About Aging2.0®

Aging2.0® is a global innovation network on a mission to accelerate innovation to improve the lives of older adults around the world. Aging2.0 connects, educates and supports innovators through community (Aging2.0 Alliance and Chapters), events, startup programs and content. Over the past 4 years, Aging2.0 has hosted more than 300 events around the world, cultivating a robust ecosystem of entrepreneurs, technologists, designers, investors, senior care providers and older adults themselves. Learn more at https://www.aging2.com/about-us/.



    There are currently no comments.

    To comment, you must be a member. Become a member today or log in.