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Aging2.0’s 2016 Innovation & Technology Use Survey

Aging2.0 recently conducted its “Senior Care Innovation and Technology Use Survey” with the goal of understanding how senior care providers from across the care continuum are approaching innovation and implementing technology to support care. More than 100 organizations completed the survey, representing a near equal split between for profit and not-for-profit providers with balanced representation of organization size and services provided.
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Aging2.0 Consumer Panel provides feedback on several Aging2.0 Academy applicants

Aging2.0 Consumer Panel provides feedback on several Aging2.0 Academy applicants By David A. Atashroo A few dozen caregivers and older adults from Aging2.0's Consumer Panel convened on October 27, 2014 to share their insights and wisdom at The Sequoias in San Francisco, a life care community for older adults.
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Visited Institute for the Ages in sunny Sarasota….and can’t wait to go back!

[caption id="attachment_4065" align="alignleft" width="823"] Panel discussion Q&A[/caption]
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Jet Set meet the Silver Set

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Snip: Boomers and Mobile Usage - eMarketer

But marketers should not take this audience—or their interest—for granted. Boomers spend far more time with TV than they do online or watching video on mobile phones. And even then, they try to avoid the ads. Any campaign targeted at boomers via mobile must first be established in traditional media to be accepted.
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