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Aging2.0 Consumer Panel provides feedback on several Aging2.0 Academy applicants

Aging2.0 Consumer Panel provides feedback on several Aging2.0 Academy applicants By David A. Atashroo A few dozen caregivers and older adults from Aging2.0's Consumer Panel convened on October 27, 2014 to share their insights and wisdom at The Sequoias in San Francisco, a life care community for older adults.
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Mobile Health Elder Care Apps Get Funding - Healthcare - Mobile & Wireless - Informationweek

Useful shot in the arm for the aging space from the mHealth angle. The five target services are mainly focused on using SMS for monitoring / checking in with patients.
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Why US Baby Boomers are Slow to Buy Smart Phones: Technophobes or Value Buyers? (Link)

Why are US boomers hesitating to invest in smart phones? Theyare not techno-adverse – just visit any consumer electronics store and see whois buying the high-tech, high-style and indeed high-priced nexgen flat and fastsomething. Instead, there may be three possible explanations that combinedreduce the perceived value of the smart phone for baby boomers in the UnitedStates – cost, connectivity and context.
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Snip: Boomers and Mobile Usage - eMarketer

But marketers should not take this audience—or their interest—for granted. Boomers spend far more time with TV than they do online or watching video on mobile phones. And even then, they try to avoid the ads. Any campaign targeted at boomers via mobile must first be established in traditional media to be accepted.
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