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Snip: Boomers and Mobile Usage - eMarketer

But marketers should not take this audience—or their interest—for granted. Boomers spend far more time with TV than they do online or watching video on mobile phones. And even then, they try to avoid the ads. Any campaign targeted at boomers via mobile must first be established in traditional media to be accepted.

via Boomers and Mobile Usage - eMarketer.

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