Startup Spotlight: Dignifiedesigns

This is the first of a series of Startup Spotlights, that highlight innovative solutions for the aging market. Today's company: Dignifiedesigns. If you want to be profiled, go here and contact info@fordcastle.com with additional material.

Please note the information provided below is provided by the entrepreneur themselves.

Company: DignifieDesigns

Product or Service Name
Jigsaw puzzles for Alzheimer's/dementia

CEO/ Contact name
Gini Ballou

Contact Email: gini@dignifiedesigns.com

Company URL: www.dignifiedesigns.com

Product URL: www.alzpuzzles.co

Company Twitter: @dignifiedesigns

What sub category of aging does this product fall in? Dementia

One Sentence Summary The low-tech solution for high-connectivity

100 word elevator pitch
DignifieDesigns makes innovative, therapeutic jigsaw puzzles for the mentally impaired. We combine the proper skill for their condition with beautiful images of things they still recall. Those with poor eyesight and limited hand movement also enjoy our puzzles, as well as those recovering from strokes and traumatic brain injuries. Connect the pieces: Connect the lives is more than our tag line; it's what happens when folks use our puzzles; there is a positive increased animation, they respond to the puzzles.

Product example and pricing information

This is an example of a puzzle that's customized with the individuals' pictures. From the website: "Send us their photos and we will make a board just for them! Here is a great opportunity to connect with the memories still retained. Our custom example shows a portrait with a favorite toy, performing at a recital, a wedding photo and an early family portrait. Remember, often the best photos are ones of the person, with siblings, participating in an activity they loved. This puzzle can also be purchased with our pictures for the regular price of $19.95/ea to spark those same conversations."

Funding raised to date
With just under $50,000 we have proven our concept, run manufacturing, launched our website and have products ready for market.

Target customer/s
Care facilities, Activity Directors and home care providers.

Through online advertising, trade shows, direct sales to facilities and strategic alliances with research partners.

Market size
Nearly 6 million people have Alzheimer's today with that number expected to double by 2015. More than 22 million people care for them and are looking for better tools to assist them.

Unique capabilities
We are the first to combine graphics that respect the life prior to illness and/or injury with the proper skill for their condition. After years of caring for my own mother and finding nothing that was made for her and those like her, I have created DignifieDesigns.

Not hitting the market strong enough is our greatest risk. Our goal is to keep getting our puzzles out to people while securing adequate funding to cover the market.

DignifieDesigns is a family business geared towards helping other families stay connected. My husband, daughter and I have watched first-hand the devastation as Alzheimer's runs through the patients brain and their families lives. We are committed to improving the quality of life for others. Besides financial, our need is for someone in marketing.

With adequate funding we can grow from 500K to over 4 million in sales and be showing a profit within 3 years. When we have captured just 3% of the current market

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our revenues will be over $13 million.

Advisors, references and supporters
"I highly endorse these wonderful memory-stimulating puzzles…This is a high quality activity that I recommend for any family with a loved one who suffers from any type of dementia or debilitating disease…” Dr. Ted Epperly, Past President and Past Chairman of the Board, American Academy of Family Physicians

Additional information
Having seen the difference in people when using our puzzles, both in the resident and their caregivers, versus items made for young children, we are passionate about getting our puzzles into as many hands as possible!


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