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Why US Baby Boomers are Slow to Buy Smart Phones: Technophobes or Value Buyers? (Link)

Why are US boomers hesitating to invest in smart phones? Theyare not techno-adverse – just visit any consumer electronics store and see whois buying the high-tech, high-style and indeed high-priced nexgen flat and fastsomething. Instead, there may be three possible explanations that combinedreduce the perceived value of the smart phone for baby boomers in the UnitedStates – cost, connectivity and context.

via Why US Baby Boomers are Slow to Buy Smart Phones: Technophobes or Value Buyers? | Disruptive Demographics | Big Think.

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