A catalyst for Gerontechnology and "Think Different" Aging Solutions. An advocate for the aging population with a mission to seek out, promote and assist in development and funding of innovations and technologies that improve the lives of seniors, their caregivers, families, and society as a whole. Innovations and technologies that will be helpful to the growing aging population will enhance their independence and control, assist in providing meaningful social interaction, play a role in improved health and economic sustainability, and provide opportunities to enhance a sense of value.