Modificar la manera en que se piensa y se trata a las personas mayores, depende de cada uno de nosotros. ¿Qué conceptos podemos revisar, para colaborar en esta evolución? De esto se trata este encuentro, en el cual se expondrá la filosofía de Aging2.0 sobre "Cambiar la conversación".
Con los adultos mayores como segmento objetivo, Aging2.0 construye un ecosistema de programas y acciones para:
- Identificar innovaciones para mejorar su calidad de vida
- Detectar oportunidades de desarrollo de productos y servicios
- Facilitar el conocimiento de las necesidades y oportunidades
- Posicionar el concepto de envejecer vs. ponerse viejo
Estas actividades se enmarcan en nuevo pardigma de la longevidad, que implica una evolución en los conceptos vinculados, no solo para las personas, sino también para la sociedad y la economía.
Aging2.0
Ambassador
I am a Business Professional with a Law Degree in Argentina and a Master's Degree and a Ph.D. in France, in International Economic Relations. The first part of my career in Europe was focused on International Affairs. Life brought me back to Argentina, where I started working in the corporate world. I worked for American Express Argentina, where I had the chance to be trained in the U.S. an…
I am a Business Professional with a Law Degree in Argentina and a Master's Degree and a Ph.D. in France, in International Economic Relations. The first part of my career in Europe was focused on International Affairs. Life brought me back to Argentina, where I started working in the corporate world. I worked for American Express Argentina, where I had the chance to be trained in the U.S. and acquired significant marketing experience with global consumer focused companies.
As from 1990, I specialized in retail and shopping centers industry, an emerging industry in the local market in the early nineties, first as an executive and later as an external consultant. I have been involved in the development and management of more than 15 shopping centers in Argentina and other Latin American countries. Groupe Conseil, my consultancy firm, traditionally linked to retail and shopping centers business, is now shifting to silver economy subjects. At present I am focused on projects involving women over 50, and deeply involved in Silver Economy matters. I have created a senior women’s community on Facebook, called Ahora Nosotras. I am also a founding member of Marianne Argentina, an association of business women related to France, created in 2010 under the patronage of the French Embassy in Argentina.
Aging2.0
Directora
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