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This event is now also being offered via live streaming – compliments of Inovonics. Inovonics is the leading manufacturer of wireless pendants and network infrastructure for emergency call systems used in senior living communities throughout the United States. Their innovative products provide peace of mind while enhancing resident satisfaction and staff productivity. See registration details below.
Changing the Narrative Initiative is a strategic communications campaign designed to change the negative and inaccurate stereotypes that the public holds about older people. The campaign will train audiences in research-based framing strategies about aging and ageism and will advance effective and productive messages about older people through social media campaigns and through op-ed pieces and stories in print and electronic media.
A core strategy of the Initiative is training influential organizations like Aging2.0 Denver Chapter and it's members in Reframing Aging. This is information that can be used by aging stakeholders, advocates, startups in the aging space and seniors themselves.
Developed based on national research by the FrameWorks Institute, a national communications think tank, the training workshops teach messaging and communications strategies that have been tested and proven effective in shifting perceptions so that people are more likely to support policies and practices that better respond to the increased longevity in our country, and leverage the contributions of older people while also helping to meet their needs as they age.
An overview of what the general public believes about older people and about aging in America
Effective frames and messaging that have been proven to shift public opinion in a positive direction
Words, phrases and messaging that are not productive because they reinforce ageist attitudes and negative stereotypes
Ideas for moving from concept to action
The presenter is Janine Vandenburg who describes herself in as a social entrepreneur, community activist, facilitator, designer, boomer leading change, encore career champion, feminist, social change idea generator, and Mom!- https://www.linkedin.com/in/janinevanderburg/.
The Changing the Narrative educational forums in Colorado are sponsored by Rose Community Foundation - https://rcfdenver.org/ and NextFifty Initiative - https://www.next50initiative.org/.
LIVE STREAMING AVAILABLE AT: https://www.facebook.com/InovonicsSrLiving
Please note that all times are Mountain Standard Time (MST).