Denver Startup Week - Startups in the Longevity Economy - Opportunities and Challenges

Tue, Sep 25, 2018, 9:00 AM (MDT)


Register to attend this panel in person at Denver Startup Week. We will also be live streaming the event - registration is required for live streaming as well. 

The 50+ age group is one of the fastest-growing segments of the population, and with it comes ample opportunity for startups. In this session, attendees will hear from a panel of startups in various stages of their journey seeking to “do good and do well” with products and services targeting the older population, their caregivers, and support networks. You’ll learn from both for-profit and non-profit organizations about the challenges, opportunities, and rewards – and pitfalls to avoid! – when it comes to operating in the aging space.

Longevity Economy Defined: 

For those unfamiliar with the Longevity Economy, Oxford Economics offers the following:

By 2015, there were more than 1.6 billion people in the world who were part of the 50-plus cohort. By 2050, this number is projected to double to nearly 3.2 billion people. Throughout the world, the growth of this age group is having a transformative impact, economically and socially. The US alone is home to 111 million in the 50-plus cohort; they represent a powerful force that is driving economic growth and value. This is what AARP has branded the Longevity Economy, representing the sum of all economic activity driven by the needs of Americans aged 50 and older, and includes both products and services they purchase directly and the further economic activity this spending generates. The difference it makes is substantial. In the first Longevity Economy report released in 2013 by AARP and Oxford Economics, the Longevity Economy fostered $7.1 trillion in annual economic activity. This figure has now been revised up to $7.6 trillion in the latest report. And throw into the mix the fact that people over 50 in the United States control approximately 83% of the wealth!

Participants include:

Tom Virden - Nymbl

Alison Joucovsky – Sunshine HomeShare 

Jill Lindgren – eLivelihood 

Nichole Lindroth -Maria’s Place 

Denise Huff – Chefs for Seniors 

Invited - John Kelley - CereScan 

Moderator - Karen Brown - Aging2.0 Denver Chapter


Tuesday, Sep 25
9:00 AM - 10:30 AM (MDT)


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Disclaimers: By registering for, or attending, this event, you are agreeing to the following: Photographs may be taken at the event and appear on social media. You are authorizing Aging2.0 to use your image, likeness and / or name on social media such as Facebook, Twitter, the Aging2.0 blog or other marketing materials in connection with the event. The organizers of this event, Aging2.0, and any of their employees, volunteers, members and representatives are not responsible for any injury, loss or damage of any kind sustained by any person while participating in this event.