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Products and services that will delight your customers start with finding out what they need, regardless of their age. But to get actionable insights, you have to know how to ask. If stereotypes about older people shape your questions, you’ll get bad answers. If you ask the wrong questions or ask the wrong people, you’ll get bad answers. We’ll talk about how to redefine the longevity market in ways that help you find meaningful niches and the best method -- surveys, focus groups, interviews -- for each situation.
Kay Newman has been in the design of technology for over 30 years. As a User Experience (UX) Designer in an industry dominated by people under 30, she brings an awareness of how stereotypes about aging often compromise the human-centered design process and leave older people with technology that fails them.
Photo courtesy of Generation Exchange
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