- Network Sponsorships
- Grand Challenges
- Thought Leadership
- Log in
Products and services that will delight your customers start with finding out what they need, regardless of their age. But to get actionable insights, you have to know how to ask. If stereotypes about older people shape your questions, you’ll get bad answers. If you ask the wrong questions or ask the wrong people, you’ll get bad answers. We’ll talk about how to redefine the longevity market in ways that help you find meaningful niches and the best method -- surveys, focus groups, interviews -- for each situation.
Kay Newman has been in the design of technology for over 30 years. As a User Experience (UX) Designer in an industry dominated by people under 30, she brings an awareness of how stereotypes about aging often compromise the human-centered design process and leave older people with technology that fails them.
Photo courtesy of Generation Exchange
Disclaimers: By registering for, or attending, this event, you are agreeing to the following: Photographs may be taken at the event and appear on social media. You are authorizing Aging2.0 to use your image, likeness and / or name on social media such as Facebook, Twitter, the Aging2.0 blog or other marketing materials in connection with the event. The organizers of this event, Aging2.0, and any of their employees, volunteers, members and representatives are not responsible for any injury, loss or damage of any kind sustained by any person while participating in this event.