Tue, Aug 18, 2020, 10:30 AM (MDT)


As a member of the Aging 2.0 Denver Chapter, you're concerned with addressing the biggest challenges and opportunities in aging. With the onset of COVID-19, these challenges have become greater, as ageism has been exposed in language, messaging, and public policy, decreasing the likelihood of support for the kinds of innovation and public policy that will be needed in light of changing demographics.

Research shows that people have patterns of thinking about aging and older people, patterns that are often reinforced by popular culture and media stories. These patterns of thinking can interfere with our ability to live life fully as an older adult and also to secure the funding, programs, and policies we need to create communities in which people of all ages can thrive. Since the onset of COVID-19, these negative patterns of thinking about older people have emerged and been reinforced, not only in communications but also in policy decisions.

Cutting-edge research by the FrameWorks Institute shows we can change mindsets and evolve thinking about aging and the aging population. We can use tested stories and messages to reduce ageism and to shift public opinion in a more positive direction.

You'll leave with some concrete tips for using the new messages and sharing them with those around you.

REGISTER HERE: The workshop is free, but please register in advance. The workshop is being hosted by Aging2.0 Denver Chapter and is part of Changing the Narrative in Colorado, a partnership of NextFifty Initiative and Rose Community Foundation. Their goal is to change the way Coloradans think, talk and act about aging and ageism, to create communities and a Colorado in which people of all ages thrive.

HOST CONTACT: Karen M. Brown - - Aging2.0 Denver Chapter Ambassador


Tuesday, Aug 18
10:30 AM - 12:00 PM (MDT)


Online - see event registration DenverNA

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Disclaimers: By registering for, or attending, this event, you are agreeing to the following: Photographs may be taken at the event and appear on social media. You are authorizing Aging2.0 to use your image, likeness and / or name on social media such as Facebook, Twitter, the Aging2.0 blog or other marketing materials in connection with the event. The organizers of this event, Aging2.0, and any of their employees, volunteers, members and representatives are not responsible for any injury, loss or damage of any kind sustained by any person while participating in this event.