A Business Opportunity for Your Business to Target: The Silver Tsunami

Mon, Apr 8, 2019, 5:45 PM (EDT)


Is your business ready for the Silver Tsunami? Does your business’ strategic plan include being part of the longevity economy or will you miss out on this business opportunity?

• By 2020 nearly 20% of Greenwich residents will be 65+ and live to be 80+

• Over 54% of registered Greenwich voters in town are 50+

• In the U.S.10,000 baby boomers turn 65 every day (7 per minute)

• By 2022 Baby Boomers will account for 70% of disposable income

Surprised? You’re not alone. AARP says businesses only spend 5 - 10% of their marketing dollars appealing to Older Adults. You may be missing out on the new silver rush of the longevity economy. Learn how you can make your business age friendly to appeal to this rapidly growing demographic. Find out what opportunities there are for you to extend your existing product and service lines as well as create new ones that will cater to what will be the largest market segment in town with the most disposable income.

Livestreaming available starting at 6:00 pm: https://zoom.us/j/2202002000

Use Pin Code: 2202002000

Keynote Speaker

  • Steven Katz

    Steven Katz

    Aging2.0 Greenwich Local Chapter



    Steve Katz is the Vice-Chairman of the Commission on Aging for the Town of Greenwich and is co- spearheading Greenwich’s Age-Friendly and Dementia Friendly certification initiative with the AARP, World Health Organization and Dementia Friendly America. Steve is a Board Member of the Southwestern Connecticut Agency on Aging and is th…

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Monday, Apr 8
5:45 PM - 7:15 PM (EDT)


Greenwich Library
101 West Putnam Avenue Greenwich06830

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