Healthy Ageing by Design - the residency programme

Tue, Oct 20, 2020, 2:00 PM (BST)



Design’s value is proven. McKinsey reports businesses that value design outperform industry benchmark growth two to one and UK Design Council demonstrates a ROI of £20 for every £1 invested in design. However, 42% of start-ups fail because they lack a deep understanding of their market and only 50% of businesses conduct user-research before generating first stage ideas.

Aging2.0 is extremely excited to announce our Designer in Residence Programme with involvement and contributions from The Design Age Accelerator research project, an Innovate UK funded project. On Tuesday 20 November at 2pm, we will outline the offer of free virtual "drop-in" support to companies, charities and service providers in the healthy ageing market and Aging2.0 community.  The 'Designer in residence' gatherings are a partnership with Ageable and will take place every other Tuesday @2pm, if you are interested in joining the launch - then click get tickets below. 

Design thinking is a proven methodology that accelerates innovation, delivers higher performance and will enable people to age healthily, live longer better lives through increasing the effectiveness of services that lead to improved social outcomes. 


About our speakers

Healthy Ageing by DesignEffective design thinking is the vital ingredient that ensures the development of innovative, sustainable and desirable products and services to meet the demands of a rapidly growing healthy ageing market.

John Mathers and Julian Grice are helping UK Research & Innovation's Healthy Ageing Challenge to develop design approaches that can be embedded into products and services to increase impact and de-risk solutions. With some friends, they are on a mission to demonstrate that design thinking is the critical factor that enables solution providers to develop and deliver products, services and business models that will be adopted at scale.

Effective design will play a key role in the Healthy Ageing Challenge's goal to ensure people can enjoy at least 5 extra healthy, independent years of life by 2035, while narrowing the gap between the experiences of the richest and poorest. The result - a more inclusive and fulfilled society.

Read more in their blog here. 

Ageable - We use imagination & creativity to re-design the way we live, age & care.  Founder, Alice Osborne, has over 14 years of experience spanning design for social benefit.

With a background in design and a diverse range of skills in health, 
social care, ageing, dementia and end of life.

Alice’s career is focused on giving away all she knows to forward thinking and innovative people, projects, companies, organisations and charities in their approach to helping us live well as we age.

Read more in her blog here

Featured Presentation

Keynote Speakers

  • Alice Osborne

    Alice Osborne



  • John Mathers

    John Mathers

    Healthy Ageing by Design


Tuesday, Oct 20
2:00 PM - 3:00 PM (BST)

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