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Designer in Residence
SPOTLIGHT Discovery 3rd November 2-3.30pm GMT.
At our last session we learnt from Jo Blundell and John Mathers from the 'Healthy Ageing by Design' team shared so clearly at our last session - and created the context and reminded us of the importance of designs opportunity in this context.
Design’s value is proven. McKinsey reports businesses that value design outperform industry benchmark growth two to one and UK Design Council demonstrates a ROI of £20 for every £1 invested in design. However, 42% of start-ups fail because they lack a deep understanding of their market and only 50% of businesses conduct user-research before generating first stage ideas.
As part of our current focus on design - we are very excited to share our up-coming 'Designer in Residency' programme of design-led-events. Join us for the very first phase of the design process 'Discovery'. These bi-weekly gatherings are a partnership with Ageable and our next one is this Tuesday @2pm, if you are interested in joining us - Then Sign Up via the button below.
Session will be facilitated by Alice, founder of Ageable our designer in residence. Ageable uses design and creativity to re-design the ways that we live, age and care.
We will also be joined by our super special guest Ela, Ela is joining Alice and Eric to bring her design wisdom and experience to support these sessions, helping all of us to be able to make the most out of the residency.
Ela Neagu, is an experience focused design-engineer with a background in research and user centred products. She has worked for clients such as VersusArthritis, Imperial College and Shift Design. She also has entrepreneurial experience having co-founded her own start-up in cybersecurity and is now supporting other young ventures.
Her focus is in healthcare and inclusive design, particularly projects investigating user experience, behaviour and sensitive information. Her core interests are information distilling and methods to create better communication.
Discovery is the foundational part of the design phase as we'll get the chance to be able to really understand what it means to get in the position of the people we are designing for, it's the time to really try to answer some of the trickier questions we face at the beginning of a problem.
In order to take the most out of the session - then please do spend some time thinking about a challenge/idea/problem that you can bring to support others. Otherwise be keen to be able to build on other people's ideas too!
Next week, we will be working closely with Alison Benzimra our showcased partners from Whiteley Foundation for Ageing Well. Helping her shape their challenge around the digital divide. Whiteley Village works collaboratively with their community and the challenges of COVID has inhibited their ability to engage with residents.
We are fortunate to be joined John Lamb, Executive Director of BATA, who will help frame the digital exclusion challenge based on his experience with the British Assistive Technology Association as well Jenny Marshall with her background as Head of Member Experience at Open Age.
Together we will be using some discovery methods to help Alison work through their challenge of engaging their networks in order to begin moving to the next phase. We are also inviting people from varying perspectives to share their experiences with us, to help Alison and Whiteley Villages share their visions.
The session will be 90 mins:
30 mins - Why Discovery Matters
30 mins - Partner Showcase Whiteley Villages
10 mins - Self Guided Focus - What have you been inspired by to take forward?
20 mins - Shared Learnings
We have designed the session in a way that the majority of the featured content will be covered in the first 60 minutes. We have decided to extend the sessions to 90 minutes, for those that choose where there is more time and an opportunity for those that stay the entire session. As there will be space for reflection and sharing together what you take away.
If you are interested in staying later for the second part of the session (The full 90 minutes) please do reach out and let us know so we can manage numbers.
We look forward to welcoming you!
I believe that strategy comes from a deep understanding of user research. Insights and observations paired with a problem solving approach create actionable solutions that impact markets. User experience is core to bringing to life these solutions and empower people.
Head of Member Experience
Disclaimers: By registering for, or attending, this event, you are agreeing to the following: Photographs may be taken at the event and appear on social media. You are authorizing Aging2.0 to use your image, likeness and / or name on social media such as Facebook, Twitter, the Aging2.0 blog or other marketing materials in connection with the event. The organizers of this event, Aging2.0, and any of their employees, volunteers, members and representatives are not responsible for any injury, loss or damage of any kind sustained by any person while participating in this event.