How To Develop and Market Products For America’s Largest Demographic

Aging2.0 Madison
August 22, 2018 / 8:00 AM

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We are excited to announce our upcoming event held in coordination with National Guardian Life Insurance: "How To Develop + Market Products for America's Largest Demographic" on August 22, with keynote by demographer and futurist Ken Gronbach.

Marketers and entrepreneurs commonly overlook older adults when thinking about user testing and persona planning. In his talk Ken Gronbach shares insights derived from customized demographic research. His understanding of worldwide demographics, migration, aging, immigration and dying have enabled him to forecast societal, political economic, cultural and commercial phenomena with uncanny accuracy. Marketers, designers, developers, and entrepreneurs of all backgrounds will find tremendous value in his content and entertaining delivery.

A panel of local experts will follow Mr. Gronbach's keynote with a discussion on how businesses and marketers in the Madison region are reaching out to older adults. Panelists include:

Andy Wallman, CEO of KW2
Ann Albert, Executive Director of SAIL (Sharing Active Independent Lives)
Nathan Allman, COO & Co-Founder of Chefs for Seniors
Tim Conroy, Executive Director of Capitol Lakes 

We are also delighted to once again be part of the Forward Festival, Wisconsin’s largest technology and entrepreneurship festival.

Keynote Speaker

How To Develop and Market Products For America’s Largest Demographic

Ken Gronbach

Demographer, Futurist and Author - KGC Direct, LLC

Kenneth W. Gronbach is a gifted keynote speaker and nationally recognized author, expert and futurist in the field of Demography.

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Andy Wallman

Andy Wallman


See Bio
Ann Albert

Ann Albert

SAIL (Sharing Active Independent Lives)

Executive Director
See Bio
Nathan Allman

Nathan Allman

Chefs For Seniors

COO & Co-Founder
See Bio
Tim Conroy

Tim Conroy

Capitol Lakes

Executive Director
See Bio


Adam Simcock

Adam Simcock

Earthling Interactive


August 22, 2018
8:00 AM - 11:30 AM

The Edgewater Hotel
1001 Wisconsin Ave
Madison, 53703
8:00 am Check In and Registration
8:30 am "Upside: Profiting from the Profound Demographic Shifts Ahead" Ken Gronbach Keynote Ken entertains audiences with his own special brand of wit, humor and common sense, making complicated concepts clear with real-world explanations anyone can easily understand. Ken’s overall perspective is macro – a view from 30,000 feet, and very big picture. Even non-technical audiences will take away immediately usable information from his presentations.
10:00 am Break
10:15 am Local Panel Hear from a local panel of marketing experts on demographics in the Madison area and how businesses and marketers in our community are reaching out to older adults.

Improving the lives of older adults around the world.

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Disclaimers: By registering for, or attending, this event, you are agreeing to the following: Photographs may be taken at the event and appear on social media. You are authorizing Aging2.0 to use your image, likeness and / or name on social media such as Facebook, Twitter, the Aging2.0 blog or other marketing materials in connection with the event. The organizers of this event, Aging2.0, and any of their employees, volunteers, members and representatives are not responsible for any injury, loss or damage of any kind sustained by any person while participating in this event.