How To Develop and Market Products For America’s Largest Demographic

Wed, Aug 22, 2018, 8:00 AM (CDT)

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We are excited to announce our upcoming event held in coordination with National Guardian Life Insurance: "How To Develop + Market Products for America's Largest Demographic" on August 22, with keynote by demographer and futurist Ken Gronbach.

Marketers and entrepreneurs commonly overlook older adults when thinking about user testing and persona planning. In his talk Ken Gronbach shares insights derived from customized demographic research. His understanding of worldwide demographics, migration, aging, immigration and dying have enabled him to forecast societal, political economic, cultural and commercial phenomena with uncanny accuracy. Marketers, designers, developers, and entrepreneurs of all backgrounds will find tremendous value in his content and entertaining delivery.

A panel of local experts will follow Mr. Gronbach's keynote with a discussion on how businesses and marketers in the Madison region are reaching out to older adults. Panelists include:

Andy Wallman, CEO of KW2
Ann Albert, Executive Director of SAIL (Sharing Active Independent Lives)
Nathan Allman, COO & Co-Founder of Chefs for Seniors
Tim Conroy, Executive Director of Capitol Lakes 

We are also delighted to once again be part of the Forward Festival, Wisconsin’s largest technology and entrepreneurship festival.

Keynote Speaker

  • Ken Gronbach

    Ken Gronbach

    KGC Direct, LLC

    Demographer, Futurist and Author

    Kenneth W. Gronbach is a gifted keynote speaker and nationally recognized author, expert and futurist in the field of Demography and Generational Marketing. He makes the science of shifting demography come alive with real life examples which make it relevant to today’s culture, business climate and economy. With nearly three decades experience in retail advertising and marketing, Ken saw the d…

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  • Andy Wallman

    Andy Wallman



    See Bio
  • Ann Albert

    Ann Albert

    SAIL (Sharing Active Independent Lives)

    Executive Director

    See Bio
  • Nathan Allman

    Nathan Allman

    Chefs For Seniors

    COO & Co-Founder

    See Bio
  • Tim Conroy

    Tim Conroy

    Capitol Lakes

    Executive Director

    See Bio


  • Adam Simcock

    Adam Simcock

    Earthling Interactive



Wednesday, Aug 22
8:00 AM - 11:30 AM (CDT)


The Edgewater Hotel
1001 Wisconsin Ave Madison53703

Local sponsor and Partners

Improving the lives of older adults around the world.

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Disclaimers: By registering for, or attending, this event, you are agreeing to the following: Photographs may be taken at the event and appear on social media. You are authorizing Aging2.0 to use your image, likeness and / or name on social media such as Facebook, Twitter, the Aging2.0 blog or other marketing materials in connection with the event. The organizers of this event, Aging2.0, and any of their employees, volunteers, members and representatives are not responsible for any injury, loss or damage of any kind sustained by any person while participating in this event.