- Grand Challenges
- Thought Leadership
We are excited to announce our upcoming event held in coordination with National Guardian Life Insurance: "How To Develop + Market Products for America's Largest Demographic" on August 22, with keynote by demographer and futurist Ken Gronbach.
Marketers and entrepreneurs commonly overlook older adults when thinking about user testing and persona planning. In his talk Ken Gronbach shares insights derived from customized demographic research. His understanding of worldwide demographics, migration, aging, immigration and dying have enabled him to forecast societal, political economic, cultural and commercial phenomena with uncanny accuracy. Marketers, designers, developers, and entrepreneurs of all backgrounds will find tremendous value in his content and entertaining delivery.
A panel of local experts will follow Mr. Gronbach's keynote with a discussion on how businesses and marketers in the Madison region are reaching out to older adults. Panelists include:
Andy Wallman, CEO of KW2
Ann Albert, Executive Director of SAIL (Sharing Active Independent Lives)
Nathan Allman, COO & Co-Founder of Chefs for Seniors
Tim Conroy, Executive Director of Capitol Lakes
We are also delighted to once again be part of the Forward Festival, Wisconsin’s largest technology and entrepreneurship festival.
Kenneth W. Gronbach is a gifted keynote speaker and nationally recognized author, expert and futurist in the field of Demography.Read More
Kenneth W. Gronbach is a gifted keynote speaker and nationally recognized author, expert and futurist in the field of Demography and Generational Marketing. He makes the science of shifting demography come alive with real life examples which make it relevant to today’s culture, business climate and economy. With nearly three decades experience in retail advertising and marketing, Ken saw the direct results of shifting demographics in his clients’ profits. Eventually, his passion for the subject changed the direction of his career, to the benefit of readers of his books and attendees of his keynotes and other presentations.
Andy drives creative innovation at KW2, using his wide-ranging experiences in advertising, comedy and music to inspire disruptive solutions and groom a new generation of creative thinkers. His award-winning campaigns—for Lava Lamp, Coca-Cola, Kimberly-Clark, Famous Footwear, Pepsi and The Green Bay Packers—have been featured in Communication Arts, Archive, AdWeek, AdAge and Creative Review. When he’s not speaking on the intersections of creativity, business and behavior change, Andy can be found streaming documentaries.
Ann began working with SAIL's founding organization, the Madison Area Continuing Care Consortium, Inc., in early 2004 as a consultant to launch SAIL as a Naturally Occurring Retirement Community demonstration project. SAIL is a non-profit, membership program dedicated to helping people age 55 and over live active and independent lives.
This experience, plus her Master’s Degree in Rehabilitation Psychology from UW-Madison, helped prepare her for the challenges of getting SAIL off the ground.
In addition to leading the SAIL team, she is responsible for information and referral, member consultation, marketing, financial management and community outreach at SAIL.
Nathan is a 2015 graduate of UW-Madison with a BBA in Finance & Marketing with a certificate in Environmental Studies-Food Systems. In 2013, he and his father Barrett started Chefs For Seniors LLC, an technology-enabled service that provides nutritious meals for independent senior citizens in the Madison, WI and Chicago, IL areas. Growing up in a family of restaurant owners cultivated Nathan's passion for entrepreneurship and food procurement, and he is excited to continue pursuing Chefs For Seniors as a social entrepreneurship venture.
Tim Conroy leads all aspects of the Capitol Lakes community, overseeing a team of eight department directors. His work has led to a full community, recognition as a leader in the Madison community, and new collaborative partnerships with hospitals. Tim joined Capitol Lakes in 2009 as the Health Care Administrator. He became part of the team after completing the PRS Management Trainee program, which exposed him to all aspects of the company and prepared him for his role in Madison. Since that time, Tim advanced to the position of Executive Director to oversee the entire operations of the community. Tim has a BS from Syracuse University and MBA from Southern Oregon University. He is a licensed Nursing Home Administrator in Wisconsin and Oregon. He serves on the State of Wisconsin Nursing Home Administrator Examining Board. Tim is a member of the Rotary Club of Madison, LeadingAge Wisconsin CEO Network, Junior Achievement, Downtown Madison, Inc. and the Madison Club. He lives with his wife and four kids in Madison.
Disclaimers: By registering for, or attending, this event, you are agreeing to the following: Photographs may be taken at the event and appear on social media. You are authorizing Aging2.0 to use your image, likeness and / or name on social media such as Facebook, Twitter, the Aging2.0 blog or other marketing materials in connection with the event. The organizers of this event, Aging2.0, and any of their employees, volunteers, members and representatives are not responsible for any injury, loss or damage of any kind sustained by any person while participating in this event.