- Network Sponsorships
- Grand Challenges
- Thought Leadership
- Log in
Program of All-Inclusive Care for the Elderly (PACE) is one of the fastest growing models for long term senior care in the country, helping the elderly stay in their homes. Come learn more about this incredible program from the leadership team at the Center for Elders’ Independence (CEI). CEI is one of nation’s largest and oldest PACE providers (since 1992) and its most diverse, with 26 languages and dialects spoken amongst participants and staff. CEI currently provides PACE services to 750 seniors living in the East Bay.
You'll hear from Linda Trowbridge (CEO of CEI), Aaron McPherson (VP of Operations), Justin Lola (VP of Information Services and Cloud Services), and Dr. Melissa Welch (Chief Medical Officer) as they discuss what it takes to manage a high-risk population and how each team supports the interdisciplinary care model, how new technologies and innovations are leveraged to improve care, and how the community and start-ups can collaborate.
Whether you have a start up and you're building a product or service to improve the aging experience, or you have aging loved ones and looking at options for their care, or you're simply curious about what's out there that is effective in improving senior care, this event is for you.
Please make sure to use your full first and last name when you RSVP, we need to provide the guest list to building security and they will check your ID when you arrive. Thanks!
Chief Medical Officer
VP of Operations
President of IT and Cloud Services
Linda Trowbridge became CEO of Center for Elders’ Independence in July 2013, bringing 30 years of health care management experience and a longtime interest in the PACE model of integrated care. She has been involved strategically and as an operational leader with large national and regional health care systems in most areas of the health care arena, including delivery systems with acute care hospitals, physician groups, home care and hospice, long term care, and managed care.
Most recently, she was a Principal at Health Management Associates, Inc. where she worked with integrated organizations, housing, health plans and community‐based organizations and responded to opportunities and challenges created through the Affordable Care Act.
Prior to that, she was with Kaiser Permanente for ten years, where she served the last seven as the Executive Director of the Continuum for Northern California and was responsible for establishing strategic, financial, and operational direction for services managed through the continuum of care and for efficiencies in the hospitals.
Prior to that position, she served as the Continuing Care Leader for the North East Bay for Kaiser Permanente.
Linda has a record of designing new organizational structures and models of care that improve efficiency, save costs, raise quality and meet regulatory standards. Earlier in her career, she was the Regional Vice President for Strategic Planning and Business Development for the St. Joseph Health System in northern California and also the CEO of St. Joseph Home Care. She also worked with Catholic Healthcare West (now Dignity Health) and the Sisters of Providence Health Systems.
She earned her Master’s degree in Business Administration at San Francisco State University, and her Bachelor of Arts degree in Economics at the University of Colorado.
Dr. Melissa Welch is a physician executive with over 25 years of healthcare leadership experience. Her career spans the private and public healthcare sectors, where she has successfully built clinical/non-clinical teams, stabilized quality and operations, and executed critical financial results. As Chief Operating Officer for the Institute on Aging in San Francisco, she stabilized operations in community care, PACE, and integrated behavioral health services. She implemented a new quality improvement program, wrote the compliance plan, and secured technology–based compliance training. Her efforts led to the growth of the PACE clinic census, reduced critical vacancies throughout the company, earned new grant funding for behavioral health program expansion, and developed talent.
Before joining CEI’s leadership team in 2018, her previous positions included the Vice President of Clinical Quality, Network and Markets Support at Blue Shield of California; and Head of Regional Care Management at Aetna, where she led care management for over 15 million Aetna commercial and Medicare members nationally.
Dr. Welch began her professional career in public health, with the San Francisco Department of Public Health as a Medical Director delivering primary care in a local community clinic. She was an Associate Clinical Professor of Medicine at the University of California, San Francisco, and the former Chief Medical Officer for San Francisco’s Community Health Network, integrated delivery system. As President of Welch Perspectives, Melissa offered mentoring and leadership development for health professionals, and strategic healthcare consulting. She was Principal and Founder of Perspectives of Differences Diversity Training and Consultation for Health Professionals, 2000-2011, and is an experienced diversity and cultural competence trainer.
A graduate of Harvard Medical School, Dr. Welch is Board Certified in Primary Care, Internal Medicine, and holds a B.S. in Biology from the University of California, Irvine and an MPH from U.C. Berkeley. As a member of the Executive Leadership Team for the American Heart Association, Go Red for Women Campaign, her philanthropic interests include raising awareness for the prevention of heart disease in women.
Aaron McPherson brings valuable experience in geriatric physical therapy, nursing home administration, and rehabilitation services management to CEI’s comprehensive care for frail seniors.
A physical therapist with a doctorate of physical therapy from the University of South Carolina and an MBA from Georgia College and State University, Aaron previously developed a multidisciplinary rehabilitation department from scratch to meet the needs of an acute care hospital, behavioral health unit, and outpatient therapy clinic in Alaska. He has also helped implement electronic medical records systems and provided supervision and oversight in the areas of quality improvement and compliance with regulations.
Aaron’s undergraduate major was biology and he originally wanted to become a physician. As part of the requirements for application to medical school, he volunteered at a physical therapy department and discovered that he enjoyed this way of working with patients — he was drawn to the direct and dramatic ways that physical therapists can change people’s lives. He believes elders deserve respect and his goals for the clients he worked with—improved functioning and independence—dovetails well with CEI’s mission.
Prior to joining CEI’s staff in 2016, Aaron served as Chief Operating Officer, Nursing Home Administrator, and Director of Rehabilitation Services at medical centers in Alaska and in New Mexico.
In his leisure time, he enjoys traveling off of the beaten path, meeting new people, and spending time outdoors.
Justin Lola has more than 25 years’ experience managing and maintaining complex information technology systems. As CEI has grown in size and sophistication – including implementation of an electronic medical record system – our technology needs have also increased. Justin provides leadership to help drive strategic development of cloud services; business and clinical analytics; desktop and mobile applications; and our data communications network infrastructure. He oversees the operational support staff who maintain our systems at multiple locations.
His previous experience at various financial and technology companies prepared him well for the challenges CEI faces in a fast-changing healthcare environment. He holds a bachelor’s degree in computer science from CA State University East Bay and an MBA in technology management from University of Phoenix. In his spare time, he enjoys participating in Toastmasters International and being a US Club Youth Soccer coach.
Aging2.0 Local | San Francisco Chapter
Disclaimers: By registering for, or attending, this event, you are agreeing to the following: Photographs may be taken at the event and appear on social media. You are authorizing Aging2.0 to use your image, likeness and / or name on social media such as Facebook, Twitter, the Aging2.0 blog or other marketing materials in connection with the event. The organizers of this event, Aging2.0, and any of their employees, volunteers, members and representatives are not responsible for any injury, loss or damage of any kind sustained by any person while participating in this event.