ECONOMIA PRATEADA E IMPACTOS NO EMPREENDEDORISMO - DIGITAL SILVER ECONOMY & DIGITAL ENTREPRENEURSHIP

Sao Paulo
Tue, Apr 26, 6:00 PM (GMT-3)

Sao Paulo

THE EVENT AIMS AT GIVING AN OVERVIEW OF THE SIZE AND THE IMPORTANCE OF THE SO CALLED SILVER ECONOMY IN BRAZIL. THERE ARE OVER 35 MILLION  60+ IN THE COUNTRY, OR 16% OF THE POPULATION. IN 2050 THERE SHOULD BE 61MM OLDER ADULTS, OR 31% OF THE POPULATION. 25% OF ALL HOMES IN BRAZIL ARE FULLY SUPPORTED OR HAVE AS PRINCIPAL SOURCE OF INCOME A 60+ CITIZEN. TOTAL ANNUAL INCOME FOR THIS SEGMENT IS ABOUT USD 240 BILLION. A RECENT RESEARCH SHOWED THAT THE 60+ DO NOT SEE THEMSELVES CORRECTLY REPRESENTED IN THE MEDIAS IN GENERAL, AND FEEL THAT PRODUCTS AND SERVICES DO NOT IN GENERAL ATTEND THEIR NEEDS AND WISHES APPROPRIATELY. THE SAME RESEARCH ALSO INDICATED THAT DURING THE COVID 19 PANDEMIA, BRAZILIANS 60+ HAVE BECOME INCREASINGLY DIGITAL, WHICH MEANS THERE IS A LOT OF OPPORTUNITY TO FOUNDERS TO CREATE SOLUTIONS TO THIS UNIVERSE OF CONSUMERS.  

SERGIO DUQUE ESTRADA, AGING 2.0'S AMBASSADOR FOR SAO PAULO AND LATIN AMERICA WILL SHARE RELEVANT DATA ON THE. SILVER ECONOMY, FOLLOWED BY PROFS EGIDIO DOREA (MD, AGING2.0 SAO PAULO'S DIRECTOR,  AND COORDINATOR OF THE PROGRAM USP 60+, WHO WILL BRIEF  ON THE NEGATIVE EFFECTS OF AGEISM); PROF. VENCESLAU COELHO (A GERIATRICIAN AT USP, AND ALSO A MENTOR OF SENIORTECHS) WILL SPEAK ABOUT THE GROWING RELEVANCE OF TELEHEALTH, TELEMEDICINE AND SENIORTECHS); AND VANDERLI MARCHIORI, FOUNDER OF AGES BIOACTIVE COMPOUNDS, A SENIORTECH THAT FOCUS ON DEVISING BIOACTIVE COMPOUNDS THAT AIM AT PROVIDING A LONGER AND HEALTHIER LIFE.

THE EVENT MARKS AGING2.0 SÀO PAULO'S RETURN TO IN PERSON EVENTS, BUT AN ON-LINE ALTERNATIVE IS ALSO AVAILABLE; IT WILL TAKE PLACE AT THE INNOVATION HUB "DISTRITO" (ONE OF THE MOST IMPORTANT IN BRAZIL), LOCATED IN THE PREMISSES OF THE UNIVERSITY OF SÃO PAULO HOSPITAL ("HC"), THE BIGGEST HEALTH COMPLEX IN LATIN AMERICA. THE HUB IS A RESULT OF THE PARTNERSHIP OF DISTRITO AND INOVA HC (AN INNOVATION PROGRAM LAUNCHED BY THE MEDICINE SCHOOL AT THE UNIVERSITY OF SAO PAULO). AGING 2.0 SÃO PAULO HAS A PARTNERSHIP AGREEMENT WITH DISTRITOHC. 

Keynote Speakers

  • Egidio Dorea

    Egidio Dorea

    USP e ILC Brasil

    Coordenador e Diretor

    See Bio
  • VANDERLI MARCHIORI

    VANDERLI MARCHIORI

    AGES BIOACTIVE

    CO-FOUNDER

    See Bio
  • Venceslau Coelho

    Venceslau Coelho

    Serviço Geriatria HC-FMUSP

    Médico colaborador

  • Sergio Duque Estrada

    Sergio Duque Estrada

    Ativen

    Co-founder

Facilitators

  • Sergio Duque Estrada

    Sergio Duque Estrada

    Ativen

    Co-founder

Panelists

  • Egidio Dorea

    Egidio Dorea

    USP e ILC Brasil

    Coordenador e Diretor

    See Bio
  • Venceslau Coelho

    Venceslau Coelho

    Serviço Geriatria HC-FMUSP

    Médico colaborador

  • VANDERLI MARCHIORI

    VANDERLI MARCHIORI

    AGES BIOACTIVE

    CO-FOUNDER

    See Bio
  • Sergio Duque Estrada

    Sergio Duque Estrada

    Ativen

    Co-founder

When

Tuesday, Apr 26
6:00 PM - 7:00 PM (-03)

Where

DISTRITO HC
R. Dr. Ovídio Pires de Campos - Cerqueira César SAO PAULO05401-000

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