Generation 60+ The impact of social media and technology on communication and household income

Sao Paulo
Tue, Sep 17, 2019, 6:00 PM (GMT-3)

Check out what happened

Sao Paulo

17:30 - Accreditation

18:00 - Opening by Sergio Duque Estrada, Ambassador of AGING 2.0SP, Advising Council in Latin America of AGING 2.0 and CEO of ATIVEN Active Aging

18:20 - The time and turn of digital influencers, by Clea Klouri, 60+ marketing expert, Ativen mentor and Hype60 + partner, Clea has been following the work of a group of 60+ bloggers

19:00 - The digital revolution in longevity, by Dudu Balochini, founder and CEO of SeniorGeek, the 60+ social media teaching platform.

19:40 - Social media impacting longevity, my daily reality, by Dona Neuza, 90-year-old blogger, Degree in Natural History from the Faculty of Philosophy, Sciences and Letters - USP - Class of 1951. Her return to USP was in 2005 by the University Open to the Third Age and until then took about 50 semester courses.

20:20 - Active seniors on multilateral platforms, by Ana Luisa Alves, Business Administrator at FGV-SP, postgraduate in Economics at EESP-FGV researcher who in her thesis shows evidence in Brazil and abroad of how the elderly with some intimacy with media, they can more easily seize opportunities on existing multilateral platforms (eg Airbnb, Uber, etc.)

21:00 - Debate

21:30 - Closing

Keynote Speakers

  • Sergio Duque Estrada

    Sergio Duque Estrada

    Aging2.0 Sao Paulo

    Ambassador

  • Antonio Carlos Nunes

    Antonio Carlos Nunes

    EssênciAZ

    Founder

    See Bio
  • Clea Klouri

    Clea Klouri

    ATIVEN

    Mentor

    See Bio
  • Neuza Guerreiro

    Neuza Guerreiro

    ATIVEN

    Mentor

    See Bio
  • Ana Luisa Ares

    Ana Luisa Ares

    See Bio
  • When

    Tuesday, Sep 17
    6:00 PM - 9:30 PM (-03)

    Where

    Unibes Cultural
    Rua Oscar Freire 2500 São Paulo05406-000

    Local Partners

    Improving the lives of older adults around the world.

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