Generation 60+ The impact of social media and technology on communication and household income

Sao Paulo
Sept. 17, 2019, 6 p.m.

Check out what happened

Sao Paulo

17:30 - Accreditation

18:00 - Opening by Sergio Duque Estrada, Ambassador of AGING 2.0SP, Advising Council in Latin America of AGING 2.0 and CEO of ATIVEN Active Aging

18:20 - The time and turn of digital influencers, by Clea Klouri, 60+ marketing expert, Ativen mentor and Hype60 + partner, Clea has been following the work of a group of 60+ bloggers

19:00 - The digital revolution in longevity, by Dudu Balochini, founder and CEO of SeniorGeek, the 60+ social media teaching platform.

19:40 - Social media impacting longevity, my daily reality, by Dona Neuza, 90-year-old blogger, Degree in Natural History from the Faculty of Philosophy, Sciences and Letters - USP - Class of 1951. Her return to USP was in 2005 by the University Open to the Third Age and until then took about 50 semester courses.

20:20 - Active seniors on multilateral platforms, by Ana Luisa Alves, Business Administrator at FGV-SP, postgraduate in Economics at EESP-FGV researcher who in her thesis shows evidence in Brazil and abroad of how the elderly with some intimacy with media, they can more easily seize opportunities on existing multilateral platforms (eg Airbnb, Uber, etc.)

21:00 - Debate

21:30 - Closing

Keynote Speakers

Sergio Duque Estrada

Sergio Duque Estrada

Aging2.0 Sao Paulo

Ambassador
Antonio Carlos Nunes

Antonio Carlos Nunes

EssênciAZ

Founder
See Bio
Clea Klouri

Clea Klouri

ATIVEN

Mentor
See Bio
Neuza Guerreiro

Neuza Guerreiro

ATIVEN

Mentor
See Bio
Ana Luisa Ares

Ana Luisa Ares

See Bio

When

Sept. 17, 2019
6 p.m. - 9:30 p.m.

Where

Unibes Cultural
Rua Oscar Freire 2500 São Paulo05406-000

Local Partners

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