Mature Women, Entrepreneurship and Technology

Sao Paulo
Mon, Aug 16, 7:00 PM (GMT-3)

Sao Paulo

In this event we will discuss the journey of 2 mature women who have devoted a lot of time and energy to the improvement of the quality of life of the senior population in Brazil. Each has chosen a different path, but the destination is very similar. Both have achieved incredible results, and are moving forward with new projects. The live event intends to allow viewers to interact with the moderator and speakers, so as to explore hints, exchange experiences, explore alternatives to create a more fulfilling and productive life, independently of age. Also, the use of digital technology as a crucial tool to boost and accelerate communication, learning, leisure and as a means to monetize a business will he addressed.

Keynote Speakers

ANA THERESA CAMPOS

THE DOG HOUSE & ATIVEN

CEO // DIRECTOPR

See Bio

GAL ROSA

#60+TECH

FOUNDER

See Bio

Sergio Duque Estrada

Ativen

Co-founder

ANA THERESA CAMPOS

THE DOG HOUSE & ATIVEN

Ana The, as she likes to be called, is an engineer who has long ago decided to switch to marketing and events production. She has worked with media companies and marketing agencies, and until 2020 she was Maturi's (former Maturijobs) media & marketing executive - a well know startup that was Aging2.0 São Paulo's finalist in both our StartuSearch events in 2018 and 2019. This year she joined Aging2.0 São Paulo as director, Ativen (a strategic consultancy for companies and organizations that need to better understand, communicate and interact with the 50+ Brazilian segment), and is now launching "The Dog House", Ana online biz, a market place for pet owners, where she is founder and CMO.

GAL ROSA

#60+TECH

Gal is an Occupational Therapist, and studied at the Federal University of Minas Gerais in 2002, and in 2016 she graduate on Gerontology at the University Sao Camilo. She has been working with Geronto/geriatrics for much longer, and has had several relevant experiencies and contributions to the well being of seniors in Brazil: she inaugurated in 2011 a day care service and an association to improve the quality of life of the elderly (www.aquavime.blogspot.com.br); since 2012 has been managing the portal www.aterceiraidade.net.me for the 60+ public and started the program Projeto Cuidador Familiar (Project Family Caretaker) (www.facebook.com/projetocuidadorfamiliar - play store: app Cuidador Familiar). In 2017 she started a cultural project for the elderly linked to the Minas Museum, funded by the Gerdau Foundation, which as temporarily suspended due to the Covid 19. More recently she launched the platform #60+tech, whose objective is to help older adults to learn how use digital technology in order to attend their needs and desires.

Panelists

ANA THERESA CAMPOS

THE DOG HOUSE & ATIVEN

Fouder-CMO // DIRECTOR

See Bio
GAL ROSA

#60+TECH

FOUNDER

See Bio

ANA THERESA CAMPOS

THE DOG HOUSE & ATIVEN

Ana The, as she likes to be called, is an engineer who decided to join the media, events and marketing segment, where she has been working for the past 25 years. She worked in various media and marketing agencies in São Paulo, and until 2020 was Maturi's (former Maturijob, a startup dedicated to the open doors in the market place for the elderly, and also to bolster purpose and resiliency) CMO. Recently she joined Aging2.0 São Paulo as director, and also Ativen, a strategic consultancy for companies and organizations that want to better understand and interact with the 50+ population in Brazil. Moreover, she has found time to create The Dog House, a market place for pet products and

GAL ROSA

#60+TECH

Moderator

Sergio Duque Estrada

Ativen

Co-founder

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Network Sponsors

Local Partners

Ativen Envelhecimento Ativo

Activen is a pioneering initiative that aims to collaborate for the development of ideas and business for the universe 60+. With a focus on Stimulating directly and indirectly, the creation of sustainable solutions that propitiate to the universe 60+, greater social insertion, better quality of life, and greater autonomy. To be a pioneering and innovative vehicle for businesses dedicated to the interests of the Universe 60+

USP 60+

USP 60+ began its activities in 1994. Initially there were only a few dozen courses with a few hundred students; we currently offer more than 4,000 jobs in more than 300 courses in the USP campuses in Bauru, Lorena, Piracicaba, Pirassununga, Ribeirão Preto, São Carlos and São Paulo.

DistritoHC / InovaHC

Through the synergy between our 4 business units and our strong innovation ecosystem, we help startups succeed, companies transform and investors generate exponential returns

UNIBES Cultural

Unibes Cultural started its activities in August 2015, as a result of studies carried out in previous years by Unibes in order to define a new proposal for the city of São Paulo: to think of culture as a vector of social development, as well as education, health, income generation and other activities carried out by the institution over a hundred years ago.

Feira da Longevidade

Longevity Expo + Forum is an initiative of the Couromoda Group, one of the most important organizers of trade fairs and professional congresses, with 45 years of experience in the country and abroad. The event is an enterprise of Longevidade Fairs and Congresses, with the management and realization of São Paulo Trade Fairs.

NovaMaturidade

This project emerged as a postgraduate work in Communication Management - Journalism, which I study at Methodist University, first as a Facebook page and gained new direction with the creation of this blog. The project has been dormant for a while, but now comes back with an important specialization, the beginning of postgraduate studies in Gerontology at the Paulista College of Social Work.

SeniorLab

SeniorLab Market & Consumption 60+ is part of the São Paulo Intelligence and Marketing Center, formed by a partnership between ATIVEN Active Aging and VITAMINA Research, which is supported by Aging2.0 São Paulo. We help brands, products and services understand, serve, conquer and sell to the senior consumer with the best 60+ customer experience.

AFACI

In 2017 the AFACI - Association of Retired Employees of the Itaú Unibanco Conglomerate celebrated 28 years of foundation with new challenges and new goals for 2018.

Valormax

Financial consultant and business administrator

Improving the lives of older adults around the world.

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Upcoming Events

Disclaimers: By registering for, or attending, this event, you are agreeing to the following: Photographs may be taken at the event and appear on social media. You are authorizing Aging2.0 to use your image, likeness and / or name on social media such as Facebook, Twitter, the Aging2.0 blog or other marketing materials in connection with the event. The organizers of this event, Aging2.0, and any of their employees, volunteers, members and representatives are not responsible for any injury, loss or damage of any kind sustained by any person while participating in this event.

Mature Women, Entrepreneurship and Technology

Sao Paulo Mon, Aug 16, 7:00 PM (GMT-3)

Keynote Speakers

ANA THERESA CAMPOS

GAL ROSA

Sergio Duque Estrada

ANA THERESA CAMPOS

THE DOG HOUSE & ATIVEN

GAL ROSA

#60+TECH

Panelists

ANA THERESA CAMPOS

GAL ROSA

ANA THERESA CAMPOS

THE DOG HOUSE & ATIVEN

GAL ROSA

#60+TECH

Moderator

Sergio Duque Estrada

Network Sponsors

Amica Senior Lifestyles

Irvine Health Foundation

Medline

Nomura Research Institute

Procter & Gamble

Sompo Holdings

Local Partners

Ativen Envelhecimento Ativo

USP 60+

DistritoHC / InovaHC

UNIBES Cultural

Feira da Longevidade

NovaMaturidade

SeniorLab

AFACI

Valormax

Improving the lives of older adults around the world.

Join Us!

Sao Paulo
Mon, Aug 16, 7:00 PM (GMT-3)