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The target audience focused on the event were caregivers, family members, clinical, employment, nursing sector and all interested in the theme longevity. The main objective of the event was based on lectures, presentation of success cases, registration of caregivers for referral to the labor market and as novelty companies of the same segment exposing their products and services to the market. Another novelty in this second edition was the award of care professionals who stood out in 2019.
Following the main theme of the event, panel discussions were carried out on related topics, such as: technology at the service of the caregiver, labor market for caregivers. Representing Ativen / Aging 2.0 the director Maurício Coelho presented the current scenario of the longevity market, as well as products and services developed for caregivers and the elderly. Upcare, a startup that is going through a process of mentoring and acceleration carried out by Ativen, presented its service focused on the search and selection of caregivers of elderly people. The main users of the product are the relatives of the elderly and the registered caregivers who offer their services to potential customers.
Ativen/Aging 2.0's participation in the event as speakers was positive. We were able to get more information about the services and professionals working in the longevity market, as well as expand our networking of companies and professionals. This was one of the events monitored by our group of directors and mentors this year and we will be participating in others next year.
Graduated in marketing from the School of Advertising and Marketing - ESPM.
Professional with over 28 years of experience working in the areas of marketing, business and product development, with a structured career within pulp and paper, packaging, consumer products, water treatment, effluents, biogas generation and consulting. e is currently Director of Aging 2.0 São Paulo, developing works such as consultant and mentor of companies operating in the market 60+
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