The elderly of Brazil

Sao Paulo
Thu, Dec 12, 2019, 6:00 PM (GMT-3)

Check out what happened

Sao Paulo

7:00 pm Opening

7:15 pm The Advancement of Seniortechs in Brazil - Sérgio W. Duque Estrada. Aging 2.0 SP Ambassador and CEO of ATIVEN.

What are the innovations in the improvement of the quality of life of the 60+ in Brazil in 2019 and what we can expect for 2020.

7:30 pm Trend turned to market: the marketing for the 60+ - Marntin Henkel, SeniorLab Founder; Co-creator of Functional Certification

That approves products, packaging and equipment for the 60+.

The new 60+ are very different: they are demanding, they have plans and expect the design, products and services will understand and will suit their needs prior to pledge their loyalty.

7:45 pm Ageism: the most universal and least discussed ofprejudices - Prof. Dr. Egídio Dórea. Physician, coordinator of

USP Open for Seniors and Institutional Director of ILC Brazil.

Ageism in its manifestations and consequences were themes of ‘‘ Silver Pride ’’ campaign. How to fight the most universal of prejudices. Invitation to the special year-end event The Mature People of Brazil

8:00 What the Longevity Expo Forum brought to the 60+ segment and what can we expect for the 2020 edition, by Fábio Madeira.

Longevity Expo Show Manager + Forum

8:15 pm The mismatch between supply and demand - Gabriela Michelin. CEO Roots etc- Cultivating the longevity market.

The elderly present new demands and specific needs. Industries are still shy on this target. We will show data supporting this census.

8:30 pm Movie premiere: ‘‘ Transverse Time ’’. Testimonials from How to Grow Old - Sergio Roizenblit filmmaker and film director.

Collection of interviews by filmmaker Sergio Roizenblit with 10 seniors in Brazil

9:45 pm Discussion and Questions

10:00 pm Closing

Keynote Speakers

  • Sergio Duque Estrada

    Sergio Duque Estrada

    Aging2.0 BRASIL e Ativen

    Embaixador e CEO

    See Bio
  • Egidio Dorea

    Egidio Dorea

    USP e ILC Brasil

    Coordenador e Diretor

    See Bio
  • Martin Henkel

    Martin Henkel



    See Bio
  • Gabriela Michelin

    Gabriela Michelin



    See Bio
  • Fabio Madeira

    Fabio Madeira

    Longevidade Expo+Fórum


    See Bio
  • Sergio Roizenblit

    Sergio Roizenblit

    Miração Filmes


    See Bio


Thursday, Dec 12
6:00 PM - 9:00 PM (-03)


UNIBES Cultura
Street Oscar Freire 2500 Sao Paulo05409-012

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