7:00 pm Opening
7:15 pm The Advancement of Seniortechs in Brazil - Sérgio W. Duque Estrada. Aging 2.0 SP Ambassador and CEO of ATIVEN.
What are the innovations in the improvement of the quality of life of the 60+ in Brazil in 2019 and what we can expect for 2020.
7:30 pm Trend turned to market: the marketing for the 60+ - Marntin Henkel, SeniorLab Founder; Co-creator of Functional Certification
That approves products, packaging and equipment for the 60+.
The new 60+ are very different: they are demanding, they have plans and expect the design, products and services will understand and will suit their needs prior to pledge their loyalty.
7:45 pm Ageism: the most universal and least discussed ofprejudices - Prof. Dr. Egídio Dórea. Physician, coordinator of
USP Open for Seniors and Institutional Director of ILC Brazil.
Ageism in its manifestations and consequences were themes of ‘‘ Silver Pride ’’ campaign. How to fight the most universal of prejudices. Invitation to the special year-end event The Mature People of Brazil
8:00 What the Longevity Expo Forum brought to the 60+ segment and what can we expect for the 2020 edition, by Fábio Madeira.
Longevity Expo Show Manager + Forum
8:15 pm The mismatch between supply and demand - Gabriela Michelin. CEO Roots etc- Cultivating the longevity market.
The elderly present new demands and specific needs. Industries are still shy on this target. We will show data supporting this census.
8:30 pm Movie premiere: ‘‘ Transverse Time ’’. Testimonials from How to Grow Old - Sergio Roizenblit filmmaker and film director.
Collection of interviews by filmmaker Sergio Roizenblit with 10 seniors in Brazil
9:45 pm Discussion and Questions
10:00 pm Closing
Aging2.0 Sao Paulo
Ambassador
University of São Paulo
Director
SeniorLab
CEO
Raízes.etc
CEO
Longevidade Expo+Fórum
Director
Miração Filmes
CEO
He is a speaker, researcher and curious about the subtle details of the 60+ relationship with brands, products and services. Write articles for magazines and specialized websites. He is a columnist and has a blog on the World Marketing Portal, Tomorrow magazine, writes articles for the Longevity Mongeral Eagon Institute, Aging Portal, MaturiJobs Community, DRAFT Project, Sixty or More Portal, Envelhecer de Portugal Magazine. He has conducted the 60+ National Survey and the Internet that takes a dive into new behaviors, opportunities, relationship challenges and selling through the WEB. He is the author of the Aging in Market concept that guides actions and visions to bring 60+ brands, products and services closer to consumers. Member of the Qualification Committee of Commerce, Tourism and Services of Progrema Cidade para Todos Ages of Veranópolis / RS
CEO Roots etc- Cultivating the longevity market
Longevity Expo Show Manager + Forum
Filmmaker and film director.
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