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Join us for this one-hour webinar - August 29th - 11 AM - 12 Noon - MDT!
Tech startups give themselves the best chance of success when they work with users throughout product development. But doing so presents a myriad of challenges, such as knowing who to talk to, understanding how to interact with them, implementing strategies to maintain a fast pace in product development, and knowing how to take action based on all of the information and feedback gathered.
Alex Iselin, a UX Researcher and Human-Centered Design Consultant in Boulder, Colorado, provides an overview of how to integrate lean user research and design strategies into a startup’s product development process. Attendees will leave the webinar equipped with:
*Lean user research methods, knowing how to avoid common pitfalls and understanding of how to integrate continuous research for a fast-moving startup
*Understanding of human-centered design strategy and product management activities
*Understanding of how to tap into motivation, enable behavior change, and facilitate long-term user engagement
*Understanding of how to translate user input and other research data into strategic and actionable decisions
*Take-home research and design activity templates, and UX and aging resources
Will Ahlering, CEO of Mimi, a Denver-based tech startup in the aging space, will offer a case study and share how he and his team have worked with Alex to integrate UX research and design strategies to successfully build a software service for senior care professionals. Will shares insights into Mimi’s evolution in product development, and reaping the benefits of working with users throughout the process.
Moderator - Karen Brown - Aging2.0 Denver Ambassador - Seniors Matter
Disclaimers: By registering for, or attending, this event, you are agreeing to the following: Photographs may be taken at the event and appear on social media. You are authorizing Aging2.0 to use your image, likeness and / or name on social media such as Facebook, Twitter, the Aging2.0 blog or other marketing materials in connection with the event. The organizers of this event, Aging2.0, and any of their employees, volunteers, members and representatives are not responsible for any injury, loss or damage of any kind sustained by any person while participating in this event.