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Join us for this one-hour webinar - August 29th - 11 AM - 12 Noon - MDT!
Tech startups give themselves the best chance of success when they work with users throughout product development. But doing so presents a myriad of challenges, such as knowing who to talk to, understanding how to interact with them, implementing strategies to maintain a fast pace in product development, and knowing how to take action based on all of the information and feedback gathered.
Alex Iselin, a UX Researcher and Human-Centered Design Consultant in Boulder, Colorado, provides an overview of how to integrate lean user research and design strategies into a startup’s product development process. Attendees will leave the webinar equipped with:
*Lean user research methods, knowing how to avoid common pitfalls and understanding of how to integrate continuous research for a fast-moving startup
*Understanding of human-centered design strategy and product management activities
*Understanding of how to tap into motivation, enable behavior change, and facilitate long-term user engagement
*Understanding of how to translate user input and other research data into strategic and actionable decisions
*Take-home research and design activity templates, and UX and aging resources
Will Ahlering, CEO of Mimi, a Denver-based tech startup in the aging space, will offer a case study and share how he and his team have worked with Alex to integrate UX research and design strategies to successfully build a software service for senior care professionals. Will shares insights into Mimi’s evolution in product development, and reaping the benefits of working with users throughout the process.
Moderator - Karen Brown - Aging2.0 Denver Ambassador - Seniors Matter