Startup Bootcamp

align: left

Attend the Startup Bootcamp to maximize your experience, training and networking opportunities at Aging2.0 Optimize as a startup. The carefully curated speakers and experiences equip startup founders with the insights and relationships they need to succeed in the aging space. The Bootcamp includes educational tours of multiple Bay Area senior care communities and a VIP networking event with members, sponsors and special guests.



DATE: November 13, 2017

LOCATION: Veterans Building at the War Memorial, 401 Van Ness Avenue, San Francisco, CA, United States (Floor 4) 

Tentative Agenda


Registration and Breakfast




“The Whole Truth and Nothing But the Truth... Lessons from Experienced Entrepreneurs”

This session is designed to help new startups capture lessons learned from more experienced entrepreneurs - highlighting key aspects of the entrepreneur journey, including research, pilots, investment, business development, scaling and more!

  • Sameer Dhar, Sensassure
  • Helen Adeosun, CareAcademy
  • Marcie Rogo, Stitch
  • Wendi Burkhardt, Silvernest
  • David Glickman (moderator)


Coffee Break


“Pilots and Distribution from Industry Pros”

Some of the biggest players in aging and senior care will share their perspectives about emerging trends in the market, and provide tangible, specific tips and best practices for the best way for startups to get to scale.

  • Jeff Makokwa, AARP
  • Tom Paprocki, Direct Supply
  • Grand Cheng, PointClickCare
  • Chetan Parekh, P&G
  • Sarah Thomas, Genesis (moderator)


"Funding Fundamentals from Senior Care Investors”

This session is key for new entrepreneurs in the aging space to learn how to best prepare and engage in conversation regarding investments. Panelists will discuss their internal review processes and priorities.

  • Trish Barbato, Revera, Inc.
  • Fred Tomey, Launchpad Digital Health
  • Saurabh Bhansali, Humana
  • Rich Osborne, TELUS Ventures
  • Katy Fike, Aging2.0 (moderator) 


Networking Lunch


Tours (exact locations to be announced) 


VIP Reception (not open to general OPTIMIZE attendees)


“The Whole Truth and Nothing But the Truth... Lessons from Experienced Entrepreneurs”

Sameer Dhar | Managing Director, SCA

Sameer is the Co-Founder and CEO of Sensassure, a company transforming incontinence management through sensor-based technology. Sameer was named as one of Canada’s 2011 Top 20 Under 20, and one of Edmonton’s 2013 Top 40 Under 40 young leaders for co-founding GEOMEER, a nationally registered charitable organization that has raised over $1,000,000 towards local poverty efforts across Alberta, and engaged over 40,000 students in the process. He had the opportunity to work for numerous firms in the financial sector including Alberta Investment Management Corporation (AIMCo), Clairvest, and Morgan Stanley. Sameer currently sits on the Telus Edmonton Community Board and views entrepreneurship as an opportunity to leverage his experiences in the not-for-profit and financial sectors to create an even greater impact in the world.

Helen is passionate about caregiving and the impact that the right caregiver can have on families. She has had a career in driving outcomes for adult learners and finding meaningful ways for them to engage in learning. She has worked with Teach for America, Boston Public Schools, and Pearson Education. CareAcademy was born out of her own first-hand knowledge as a caregiver. She holds a B.A. from the University of Notre Dame and masters from Harvard University.

Marcie Rogo | Co-Founder / Head of Marketing, Stitch.net

We built Stitch because far too many mature adults told us they felt alone. That online dating wasn’t for them. That the one thing they wanted more than anything was companionship. We built Stitch because nobody needs to feel lonely, no matter what their age.

Companionship is more than just "Dating". Today’s online dating services fail to recognize that our needs, wants and desires often become very different as we age. Stitch is for those who are looking for more than just a date. Stitch is for those who are looking for true companionship.

As Co-Founder and Head of Marketing of the company I am responsible for all aspects of the online and offline marketing and branding efforts. In addition, my role includes our engagement efforts with a strong focus on user acquisition.


David runs brand, strategy and product consulting firm and is an Entreprenuer-in-Residence at Nokia Growth Partners, a growth stage venture capital firm. Prior, he was Co-Founder and COO of Lively, a connected health platform designed to help elders live independently. In addition to day to day operations, David led the brand development of the Lively experience, including marketing & product development. Before Lively, David held positions at SYPartners, co-foudned Unstuck (www.unstuck.com), and was a product manager at Apple, Inc.


As CEO of Silvernest, Wendi is responsible for driving the company’s overall direction and strategic growth, as well as overseeing day-to-day operations. She boasts more than 25 years of technology experience working with venture startups, emerging technology companies, rapid-growth tech firms and Fortune 500 corporations. Her history also includes working with Home Instead, a $1 billion in-home, senior care corporation. She is a seasoned entrepreneur, as well as a mentor and coach to social ventures.

“Pilots and Distribution from Industry Pros”


Grand Cheng has been with PointClickCare for approximately 13 years and serves as Vice President, Corporate Development. Areas of responsibility include identifying and execution of partnerships and acquisitions that support corporate strategies and objectives.


Chetan Parekh, P&G

Bio information coming soon!



Sarah Thomas joined the Aging 2.0 team as the Genesis Innovation Fellow primarily to help advise the Aging2.0 Academy cohort. Serving also as Director of Global Innovations for Genesis Rehabilitation Services/Genesis Healthcare, one of the largest post-acute care providers in the country, Sarah is passionate about innovation and improving the lives of older adults. She has dedicated 15 years to aging services, including five years consulting for emerging technology companies. Most recently, she served as the Legislative Affairs Liaison for Hallmark Rehabilitation. Sarah combines her Occupational Therapy background with her operational, clinical and entrepreneurial experience to inspire passionate changes to the current systems in the elder care environment. Sarah currently is appointed to the Administration and Management Special Interest Section Committee for the American Occupational Therapy Association, an active member of LeadingAge, the California Association of Healthcare Facilities, and is on the Telehealth workgroup for The National Association for the Support of Long Term Care. She is a contributing author for the recent book Readmission Prevention – Solutions Across the Provider Continuum by Josh D Luke and is a sought-after speaker for national conferences.


Jeff Makowka | Director, Market Innovation, AARP

Jeff has over fifteen years’ experience in strategic consulting and market research. For the bulk of that time, he's been focused on the wants and needs of the 50+, both domestically and internationally. As the Director in AARP’s Market Innovation group, he has to helped to launch and co-manage the Innovation@50+ initiative, which aims to spark entrepreneurial activity and innovation across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age – the program enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry, and not-for-profits to spur innovation to meet the needs and wants of people over 50.



Tom Paprocki | Managing Director, Direct Supply Innovation & Technology Center, Direct Supply

Tom has experience in venture capital, new business development, corporate strategy, sales, and marketing with an emphasis on the pharmaceutical, biotech, and senior living industries.


 “Funding Fundamentals from Senior Care Investors”

Katy Fike is a founding partner of Generator Ventures and co-founder of Aging2.0, a global innovation network and startup accelerator program. Katy is a PhD gerontologist, former investment banker and systems engineer. Recently named one of Fast Company’s 100 Most Creative People in Business, Katy is a sought after speaker on topics related to innovation and aging and has been featured in national media including NPR, PBS NewsHour, Bloomberg TV, Wall Street Journal, BusinessWeek, Forbes, TIME, TechCrunch and Huffington Post. Katy has taken the stage at conferences such as South by Southwest, Consumer Electronics Show, Boomer Venture Summit, American Senior Housing Association, National Investment Center for Seniors Housing and Senior Living 100. Katy is on the Board of Directors of the American Society on Aging and the Family Caregiver Alliance. Katy earned her doctorate in gerontology from the USC Davis School of Gerontology and her undergraduate degree in Systems Engineering from University of Virginia. Katy has taught Gerontology at the university level and her research on care transitions has been published in peer-reviewed journals and presented at several national conferences.


CEO Launchpad Digital Health. 20+ years in digital health, medical, life sciences. Current boards/observer include: Hint Health, Moving Analytics, SoberGrid, LifeDojo, InsightRx, Breezometer, Limelight Health, Sense.ly, QueueDr, Medable, TheraChat. Prior Executive or Board 30+ public and private companies. CEO HealthCentral; Executive Chairman & CFO RxList (co-founded, sold to WebMD); CFO C8 MediSensors (approved glucose monitoring device, accompanying mobile software, sold). Managing partner investment banking firm, healthcare funds, 100+ investments, 60+ investment banking transactions raising $2+ billion, 15+ M&A transactions.


Ms. Barbato is Senior VP, Innovation & Strategic Partnerships for Revera Inc. She has also served as SVP, Retirement and SVP, Home Health. In her current role, Trish is responsible for creating and driving an innovation culture within Revera. She has held executive roles at COTA Health, Providence Healthcare and Bayshore Healthcare. Ms. Barbato is a Fellow of the Chartered Professional Accountants Association, author of Inspire Your Career and recipient of the Queen’s Diamond Jubilee Award.


Richard is the Managing Partner of TELUS Ventures the strategic investment arm of TELUS Corporation. TELUS is a leading Canadian based, internationally focused telecom company with advanced offerings in Health IT, IOT, security/privacy and Fibre to the Home (FTTH). TELUS Ventures invests in promising start-ups that will benefit from the reach and scale that TELUS as a 45,000 person, $30+ billion Market Cap organisation can provide. Ventures' investments include such companies as Get Real Health, Otono and Vision Critical.


Saurabh is a Partner at Health Velocity Capital, a healthcare software and services focused venture and growth capital investment firm. Prior to HVC, Saurabh helped build and lead investments for Humana Health Ventures, the venture capital arm at one of the nation’s leading healthcare companies and second largest Medicare Advantage insurer. He received his BA from Northwestern University and his MBA from The Wharton School.



Institute on Aging (IOA) believes the future should be something to look forward to, at every age. We bring together pioneering experts, seasoned champions and hands-on caregivers to make growing older better for Bay Area seniors and their families.

As the leading advocate for older adults and those who care for them, we offer a broad spectrum of services and support to help seniors maintain their independence as long it is safe to do so. In addition to providing home care and case management services, we operate San Francisco's Elder Abuse Prevention Program; The Friendship Line, a free 24-hour suicide prevention "warm" line for seniors; adult day care centers for adults experiencing Alzheimer's and dementia; the Program of All-Inclusive Care for the Elderly (PACE), which provides medical care, physical therapy and enrichment activities for older adults; and CONNECT, a free community referral service for all things elder. 

Rhoda Goldman Plaza is San Francisco's unsurpassed assisted living and memory care community, located in the Lower Pacific Heights neighborhood. Founded on Jewish principles and not-for-profit values, all denominations, ethnicities, and lifestyles are welcomed. Residents enjoy taking in a film at the nearby Sundance Cinemas, attending onsite lectures by in art, public affairs and science, or discussing the day’s news over an espresso in the café, long after dessert has been cleared. Accommodations are light-filled and perfectly scaled to people who are experiencing age-related change. True to its name, the Plaza feels very much like a fine hotel, with a classical, high-ceilinged dining room and Plaza Café, a full service hair salon, manicures and pedicures, a podiatrist, fitness center that features daily wellness and exercise programs, and a room designed for massage, acupuncture and reflexology. “Living Well With Assistance” doesn’t mean one has to sacrifice independence. Here, at Rhoda Goldman Plaza, you’re like family.

  Hanson Bridgett LLP has an unparalleled understanding of the senior living industry, based on more than 50 years of experience in the field. Our attorneys provide legal services and business advice to senior care providers and technology companies focused on senior care to help them achieve their goals.

Aging2.0 seeks to find the best aging-focused startups from around the world and prepare them to work with the industry through our Startup Bootcamp. We are passionate about companies solving scalable, real life problems that are affecting the 1 billion older adults worldwide. We focus on providing support, introductions, and mentorship to help companies navigate the industry and reach their growth objectives. The Startup Bootcamps are supported by Google for Entrepreneurs

The Startup Bootcamp:

Past Bootcamps


"It was a truly valuable and rewarding experience attending the Aging2.0 OPTIMIZE conference, and in particular the Start-up Bootcamp in San Francisco. Aside from hearing the excellent array of on-stage speakers, advising and providing insight on all aspects of the aging sector and the opportunities therein, the ability to network and share information and experiences with other start-ups and founders working in aging innovation was a rare treat. Being the founder of a business providing a social solution for older adults, I was able to share real relateable knowledge and information with other founders I met who are addressing the same demographic with similar needs via a variety of products and services. The common ground of aging made it so much more useful than other start-up conferences I have attended. The openness and enthusiasm with which people were interacting and learning from each other was a real highlight - everything from investment opportunities, customer insights and analytics, business development, potential collaborations - I came away bouyant with a sense of new possibilities and opportunities, and hopefully through sharing my own learnings, helped others benefit in a similar vein. " - Peter Mangan, CEO & Founder, The Freebird Club

Past and Current Bootcamp Supporters