Startup Bootcamp

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Attend the Startup Bootcamp to maximize your experience, training and networking opportunities at Aging2.0 Optimize as a startup. The carefully curated speakers and experiences equip startup founders with the insights and relationships they need to succeed in the aging space. The Bootcamp includes educational tours of multiple Bay Area senior care communities and a VIP networking event with members, sponsors and special guests.



DATE: November 13, 2017

LOCATION: Veterans Building at the War Memorial, 401 Van Ness Avenue, San Francisco, CA, United States (Floor 4) 

Tentative Agenda


Registration and Breakfast




“The Whole Truth and Nothing But the Truth... Lessons from Experienced Entrepreneurs”

This session is designed to help new startups capture lessons learned from more experienced entrepreneurs - highlighting key aspects of the entrepreneur journey, including research, pilots, investment, business development, scaling and more!

  • Sameer Dhar, Sensassure
  • Helen Adeosun, CareAcademy
  • Wendi Burkhardt, Silvernest
  • David Glickman (moderator)


Coffee Break


“Pilots and Distribution from Industry Pros”

Some of the biggest players in aging and senior care will share their perspectives about emerging trends in the market, and provide tangible, specific tips and best practices for the best way for startups to get to scale.

  • Andy Miller, AARP
  • Tom Paprocki, Direct Supply
  • Grand Cheng, PointClickCare
  • Alan Goldstein, P&G
  • Sarah Thomas, Genesis (moderator)


"Funding Fundamentals from Senior Care Investors”

This session is key for new entrepreneurs in the aging space to learn how to best prepare and engage in conversation regarding investments. Panelists will discuss their internal review processes and priorities.

  • Trish Barbato, Revera, Inc.
  • Fred Tomey, Launchpad Digital Health
  • Saurabh Bhansali, Health Velocity Partners
  • Katy Fike, Aging2.0 (moderator) 


Networking Lunch


Innovation Tours 

  • Institute on Aging
  • Rhoda Goldman Plaza
  • Hanson Bridgett


VIP Reception (not open to general OPTIMIZE attendees)



Institute on Aging (IOA) believes the future should be something to look forward to, at every age. We bring together pioneering experts, seasoned champions and hands-on caregivers to make growing older better for Bay Area seniors and their families.

As the leading advocate for older adults and those who care for them, we offer a broad spectrum of services and support to help seniors maintain their independence as long it is safe to do so. In addition to providing home care and case management services, we operate San Francisco's Elder Abuse Prevention Program; The Friendship Line, a free 24-hour suicide prevention "warm" line for seniors; adult day care centers for adults experiencing Alzheimer's and dementia; the Program of All-Inclusive Care for the Elderly (PACE), which provides medical care, physical therapy and enrichment activities for older adults; and CONNECT, a free community referral service for all things elder. 

Rhoda Goldman Plaza is San Francisco's unsurpassed assisted living and memory care community, located in the Lower Pacific Heights neighborhood. Founded on Jewish principles and not-for-profit values, all denominations, ethnicities, and lifestyles are welcomed. Residents enjoy taking in a film at the nearby Sundance Cinemas, attending onsite lectures by in art, public affairs and science, or discussing the day’s news over an espresso in the café, long after dessert has been cleared. Accommodations are light-filled and perfectly scaled to people who are experiencing age-related change. True to its name, the Plaza feels very much like a fine hotel, with a classical, high-ceilinged dining room and Plaza Café, a full service hair salon, manicures and pedicures, a podiatrist, fitness center that features daily wellness and exercise programs, and a room designed for massage, acupuncture and reflexology. “Living Well With Assistance” doesn’t mean one has to sacrifice independence. Here, at Rhoda Goldman Plaza, you’re like family.

  Hanson Bridgett LLP has an unparalleled understanding of the senior living industry, based on more than 50 years of experience in the field. Our attorneys provide legal services and business advice to senior care providers and technology companies focused on senior care to help them achieve their goals.

Aging2.0 seeks to find the best aging-focused startups from around the world and prepare them to work with the industry through our Startup Bootcamp. We are passionate about companies solving scalable, real life problems that are affecting the 1 billion older adults worldwide. We focus on providing support, introductions, and mentorship to help companies navigate the industry and reach their growth objectives. The Startup Bootcamps are supported by Google for Entrepreneurs

The Startup Bootcamp:

Past Bootcamps


"It was a truly valuable and rewarding experience attending the Aging2.0 OPTIMIZE conference, and in particular the Start-up Bootcamp in San Francisco. Aside from hearing the excellent array of on-stage speakers, advising and providing insight on all aspects of the aging sector and the opportunities therein, the ability to network and share information and experiences with other start-ups and founders working in aging innovation was a rare treat. Being the founder of a business providing a social solution for older adults, I was able to share real relateable knowledge and information with other founders I met who are addressing the same demographic with similar needs via a variety of products and services. The common ground of aging made it so much more useful than other start-up conferences I have attended. The openness and enthusiasm with which people were interacting and learning from each other was a real highlight - everything from investment opportunities, customer insights and analytics, business development, potential collaborations - I came away bouyant with a sense of new possibilities and opportunities, and hopefully through sharing my own learnings, helped others benefit in a similar vein. " - Peter Mangan, CEO & Founder, The Freebird Club

Past and Current Bootcamp Supporters