Startup Bootcamp

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Attend the Startup Bootcamp to maximize your experience, training and networking opportunities at Aging2.0 Optimize as a startup. The carefully curated speakers and experiences equip startup founders with the insights and relationships they need to succeed in the aging space. The Bootcamp includes educational tours of multiple Bay Area senior care communities and a VIP networking event with members, sponsors and special guests.



DATE: November 13, 2017

LOCATION: Veterans Building at the War Memorial, 401 Van Ness Avenue, San Francisco, CA, United States (Floor 4) 

Tentative Agenda


Registration and Breakfast




“The Whole Truth and Nothing But the Truth... Lessons from Experienced Entrepreneurs”

This session is designed to help new startups capture lessons learned from more experienced entrepreneurs - highlighting key aspects of the entrepreneur journey, including research, pilots, investment, business development, scaling and more!

  • Sameer Dhar, Sensassure
  • Helen Adeosun, Care Academy
  • Marcie Rogo, Stitch
  • Wendi Burkhardt, Silvernest
  • David Glickman (moderator)


Coffee Break


“Pilots and Distribution from Industry Pros”

Some of the biggest players in aging and senior care will share their perspectives about emerging trends in the market, and provide tangible, specific tips and best practices for the best way for startups to get to scale.

  • Jeff Makokwa, AARP
  • Tom Paprocki, Direct Supply
  • Sarah Thomas, Genesis (moderator)


"Funding Fundamentals from Senior Care Investors”

This session is key for new entrepreneurs in the aging space to learn how to best prepare and engage in conversation regarding investments. Panelists will discuss their internal review processes and priorities.

  • Trish Barbato, Revera, Inc.
  • Fred Tomey, Launchpad Digital Health
  • Saurabh Bhansali, Humana
  • Rich Osborne, TELUS Ventures
  • Katy Fike, Aging2.0 (moderator) 


Networking Lunch


Tours (exact locations to be announced) 


VIP Reception (not open to general OPTIMIZE attendees)


Sameer Dhar | Managing Director, SCA

Sameer is the Co-Founder and CEO of Sensassure, a company transforming incontinence management through sensor-based technology. Sameer was named as one of Canada’s 2011 Top 20 Under 20, and one of Edmonton’s 2013 Top 40 Under 40 young leaders for co-founding GEOMEER, a nationally registered charitable organization that has raised over $1,000,000 towards local poverty efforts across Alberta, and engaged over 40,000 students in the process. He had the opportunity to work for numerous firms in the financial sector including Alberta Investment Management Corporation (AIMCo), Clairvest, and Morgan Stanley. Sameer currently sits on the Telus Edmonton Community Board and views entrepreneurship as an opportunity to leverage his experiences in the not-for-profit and financial sectors to create an even greater impact in the world.

Helen Adeosun | CEO / President / Co-Founder, CareAcademy

Helen is passionate about caregiving and the impact that the right caregiver can have on families. She has had a career in driving outcomes for adult learners and finding meaningful ways for them to engage in learning. She has worked with Teach for America, Boston Public Schools, and Pearson Education. CareAcademy was born out of her own first-hand knowledge as a caregiver. She holds a B.A. from the University of Notre Dame and masters from Harvard University.

Marcie Rogo | Co-Founder / Head of Marketing, Stitch.net

We built Stitch because far too many mature adults told us they felt alone. That online dating wasn’t for them. That the one thing they wanted more than anything was companionship. We built Stitch because nobody needs to feel lonely, no matter what their age.

Companionship is more than just "Dating". Today’s online dating services fail to recognize that our needs, wants and desires often become very different as we age. Stitch is for those who are looking for more than just a date. Stitch is for those who are looking for true companionship.

As Co-Founder and Head of Marketing of the company I am responsible for all aspects of the online and offline marketing and branding efforts. In addition, my role includes our engagement efforts with a strong focus on user acquisition.


David Glickman | Entrepreneur and EIR

David runs brand, strategy and product consulting firm and is an Entreprenuer-in-Residence at Nokia Growth Partners, a growth stage venture capital firm. Prior, he was Co-Founder and COO of Lively, a connected health platform designed to help elders live independently. In addition to day to day operations, David led the brand development of the Lively experience, including marketing & product development. Before Lively, David held positions at SYPartners, co-foudned Unstuck (www.unstuck.com), and was a product manager at Apple, Inc.


Wendi Burkhardt | CEO, Silvernest

As CEO of Silvernest, Wendi is responsible for driving the company’s overall direction and strategic growth, as well as overseeing day-to-day operations. She boasts more than 25 years of technology experience working with venture startups, emerging technology companies, rapid-growth tech firms and Fortune 500 corporations. Her history also includes working with Home Instead, a $1 billion in-home, senior care corporation. She is a seasoned entrepreneur, as well as a mentor and coach to social ventures.


Fred Toney | CEO / Founder, Launchpad Digital Health 

CEO Launchpad Digital Health. 20+ years in digital health, medical, life sciences. Current boards/observer include: Hint Health, Moving Analytics, SoberGrid, LifeDojo, InsightRx, Breezometer, Limelight Health, Sense.ly, QueueDr, Medable, TheraChat. Prior Executive or Board 30+ public and private companies. CEO HealthCentral; Executive Chairman & CFO RxList (co-founded, sold to WebMD); CFO C8 MediSensors (approved glucose monitoring device, accompanying mobile software, sold). Managing partner investment banking firm, healthcare funds, 100+ investments, 60+ investment banking transactions raising $2+ billion, 15+ M&A transactions.


Trish Barbato | SVP of Innovation & Strategic Partnerships, Revera, Inc.

Ms. Barbato is Senior VP, Innovation & Strategic Partnerships for Revera Inc. She has also served as SVP, Retirement and SVP, Home Health. In her current role, Trish is responsible for creating and driving an innovation culture within Revera. She has held executive roles at COTA Health, Providence Healthcare and Bayshore Healthcare. Ms. Barbato is a Fellow of the Chartered Professional Accountants Association, author of Inspire Your Career and recipient of the Queen’s Diamond Jubilee Award.


Aging2.0 seeks to find the best aging-focused startups from around the world and prepare them to work with the industry through our Startup Bootcamp. We are passionate about companies solving scalable, real life problems that are affecting the 1 billion older adults worldwide. We focus on providing support, introductions, and mentorship to help companies navigate the industry and reach their growth objectives. The Startup Bootcamps are supported by Google for Entrepreneurs

The Startup Bootcamp:

Past Bootcamps


"It was a truly valuable and rewarding experience attending the Aging2.0 OPTIMIZE conference, and in particular the Start-up Bootcamp in San Francisco. Aside from hearing the excellent array of on-stage speakers, advising and providing insight on all aspects of the aging sector and the opportunities therein, the ability to network and share information and experiences with other start-ups and founders working in aging innovation was a rare treat. Being the founder of a business providing a social solution for older adults, I was able to share real relateable knowledge and information with other founders I met who are addressing the same demographic with similar needs via a variety of products and services. The common ground of aging made it so much more useful than other start-up conferences I have attended. The openness and enthusiasm with which people were interacting and learning from each other was a real highlight - everything from investment opportunities, customer insights and analytics, business development, potential collaborations - I came away bouyant with a sense of new possibilities and opportunities, and hopefully through sharing my own learnings, helped others benefit in a similar vein. " - Peter Mangan, CEO & Founder, The Freebird Club

Past and Current Bootcamp Supporters