Why Attend? 

Are You:

3 Reasons to Attend the Aging2.0 OPTIMIZE Conference:

Your Time is Precious

Get smarter, faster. We’ve thought through every moment of the OPTIMIZE experience so that you can get the most value in the most efficient way. Hear about the lay of the landscape, proven best practices, upcoming trends and who’s getting traction in the space. We’ve designed A) a main stage program with powerhouse speakers that will cover the most critical and timely topics B) an exhibit space to showcase the leaders in innovation and aging and C) targeted networking time so that you can make the connections you need to grow your business. If you’re going to take time out of your busy schedule to go to one conference this year, we hope it’s OPTIMIZE.

Find “Your People”

Every attendee is actively engaged in serving this market, and everyone is passionate about accelerating innovation to improve the lives of older adults -- which makes for unparalleled networking opportunities. We’ve heard time and time again that attendees feel understood and energized by their fellow attendees. Plus, you’ll find that the event is big enough to attract c-level executives and decision-makers, but small enough that you can actually find those people during networking breaks.


The OPTIMIZE Conference is designed to move beyond just talking, and instead, really facilitate partnerships that can move the needle after the event. OPTIMIZE is a catalyst for action. We hope that attendees feel educated and inspired… but more importantly, we hope they find partners to help take their business to the next level.


OPTIMIZE is powered by the support of volunteers. Those selected to volunteer receive a deeply discounted conference rate in exchange for a minimum of 12 hours of volunteer support. The application will be available soon, stay tuned for more information. 


By registering for, or attending, this event, you agree to the following:

1. Aging2.0 and LHCC may take photos, videos and/or audio recordings during the conference. By attending OPTIMIZE, you grant Aging2.0 and LHCC the right and permission to use, publish and republish photographs, video or audio of you or images in which you may be included, in whole, part or composite, in any printed or digital matter or media for any legal purpose; and to use your name in conjunction if Aging2.0 and LHCC so choose. By registering for the conference you discharge Aging2.0 and LHCC from any and all claims and liabilities arising out of or in connection with the use of photographs, images or information.

2. The organizers of this event, Aging2.0, LHCC and any of their employees, volunteers, members and representatives are not responsible for any injury, illness (including COVID-19), loss or damage of any kind sustained by any person while participating in this event.

Cancellation Policy: 

6/21- 7/15: Cancellations are subject to a full refund minus a $50 processing fee

7/16 - 8/27: Cancellations are subject to a full refund minus a $100 processing fee

Sorry, no refund is available for cancellations made on or after 8/27/21, but registration transfers can be made with no additional fee until 8/31. Transfers made after 8/31 will incur a $25 transfer fee.


We will follow the local (Louisville, KY) safety guidelines at the time of the event.