Why Attend? 

  • Network with the decision makers and investors that can help you grow your business
  • Hear from thought leaders about important trends both inside and adjacent to senior care that will transform the aging experience
  • Tech futurists will expand your thinking about what’s possible and what’s coming down the pike
  • Interact with innovators and products from around the world
  • Meet forward-leaning CEOs, CTOs and CIOs from leading senior care and healthcare providers
  • Build critical relationships within the Aging2.0 and CEOc communities to support your growth and collaboration in the year ahead

Are You:

  • A forward-leaning senior care provider looking to connect with technology innovators (large and small) and like-minded organizations?
  • A payor or risk-bearing provider looking for solutions to help improve outcomes and decrease the cost of care for older adults?
  • A large corporate looking to learn more about older consumers, tap into the senior care industry or identify startups that are complementary to your innovation strategy?
  • A startup looking to connect with senior care operators, healthcare execs, potential partners and fellow entrepreneurs focused on serving this market?
  • An investor looking to find investment opportunities and meet the movers and shakers in the senior care industry?

3 Reasons to Attend the Aging2.0 OPTIMIZE Conference:

Your Time is Precious

Get smarter, faster. We’ve thought through every moment of the OPTIMIZE experience so that you can get the most value in the most efficient way. Hear about the lay of the landscape, proven best practices, upcoming trends and who’s getting traction in the space. We’ve designed A) a main stage program with powerhouse speakers that will cover the most critical and timely topics B) an exhibit space to showcase the leaders in innovation and aging and C) targeted networking time so that you can make the connections you need to grow your business. If you’re going to take time out of your busy schedule to go to one conference this year, we hope it’s OPTIMIZE.

Find “Your People”

Every attendee is actively engaged in serving this market, and everyone is passionate about accelerating innovation to improve the lives of older adults -- which makes for unparalleled networking opportunities. We’ve heard time and time again that attendees feel understood and energized by their fellow attendees. Plus, you’ll find that the event is big enough to attract c-level executives and decision-makers, but small enough that you can actually find those people during networking breaks.


The OPTIMIZE Conference is designed to move beyond just talking, and instead, really facilitate partnerships that can move the needle after the event. OPTIMIZE is a catalyst for action. We hope that attendees feel educated and inspired… but more importantly, we hope they find partners to help take their business to the next level.


OPTIMIZE is powered by the support of volunteers. Those selected to volunteer receive a deeply discounted conference rate in exchange for a minimum of 8 hours of volunteer support. The application will be available soon, stay tuned for more information. 


By registering for, or attending, this event, you agree to the following:

1. Aging2.0 and CEOc may take photos, videos and/or audio recordings during the conference. By attending OPTIMIZE, you grant Aging2.0 and CEOc the right and permission to use, publish and republish photographs, video or audio of you or images in which you may be included, in whole, part or composite, in any printed or digital matter or media for any legal purpose; and to use your name in conjunction if Aging2.0 and CEOc so choose. By registering for the conference you discharge Aging2.0 and CEOc from any and all claims and liabilities arising out of or in connection with the use of photographs, images or information.

2. The organizers of this event, Aging2.0, CEOc and any of their employees, volunteers, members and representatives are not responsible for any injury, illness (including COVID-19), loss or damage of any kind sustained by any person while participating in this event.

Cancellation Policy: 

6/21- 7/15: Cancellations are subject to a full refund minus a $50 processing fee

7/16 - 8/27: Cancellations are subject to a full refund minus a $100 processing fee

Sorry, no refund is available for cancellations made on or after 8/27/21, but registration transfers can be made with no additional fee until 8/31. Transfers made after 8/31 will incur a $25 transfer fee.