P.K. Fields is a former board member of the UCLA Center on Aging. Before that she was head of digital marketing and content development for all six Mirage Resorts and all 16 Caesars Entertainment properties. At Mirage Resorts, Ms. Fields was responsible for building their digital strategy, developing leads, lowering cost per acquisition and using social and digital media to drive ROI for Mirage’s online efforts. Ms. Fields was then recruited to move to Caesars, where she grew online revenue for their sixteen properties by 72% through use of targeted media and by building relationships with such partners as AOL, Travelocity, Expedia, Travel Zoo, Yahoo! and Priceline.
P.K. Fields is currently focused on building out ElderSense.com. Hotels.com for assisted living homes and communities in Arizona and now moving into Colorado.